Rippit vs. Dust for Conversation Analysis and Agents (2026): Differences, Pricing, and When to Use Both
Short answer: Dust is a general-purpose assistant and Agent-builder. It helps teams build and run AI agents on company knowledge and tools, across 70+ connectors like Slack, Notion, Google Drive, Salesforce and Zendesk.[1]
Rippit is built for one job: analyzing and acting on every customer conversation at scale.[2] It reads every conversation, turns what it finds into structured data you can count and trend,[3] and runs AI agents that monitor, analyze and act on that data.[2]
Dust answers "what does our knowledge say, and what should the agent do?" Rippit answers "how many customers, why, and is it getting worse?" Many teams use both. Rippit is self-serve with a free plan.[4] Dust also has a free plan, with paid plans priced per seat.[5]
Where Dust and Rippit overlap is in GTM and Customer Experience analysis and Agents - the way Dust and Rippit connect with these data sources is different, which results in different ways to query the data.
Rippit vs. Dust at a glance
| CRITERIA | Dust | Rippit |
|---|---|---|
| What is it? | Enterprise AI agent platform for creating, sharing and running agents across company knowledge, tools and teams[1] | AI conversation analytics and agents for every team[2] |
| Core job | Build agents that find answers in company knowledge and act across real workflows[1] | Analyze every customer conversation and turn it into structured, countable data[3] |
| Starting point | Your company's knowledge and tools across 70+ connectors[1] | The conversations you already have: tickets, calls and chats,[6] plus the survey data tied to them |
| Best fit | Teams building AI agents on company knowledge, such as support agents that route tickets and draft replies[7] | Large-scale analysis and agents across every conversation your company has, with one dataset serving product feedback, revenue, CX and support operations, customer success and churn risk, and AI agent monitoring[8][9] |
| Question type | "Draft a reply to this ticket from our help center." "How did we resolve a case like this?" | "How many customers hit this issue, why, and is it getting worse?" |
| Output | Agent answers, drafted replies and actions, with links to the sources used[10] | Structured fields on every conversation, plus the counts and trends built from them[11] |
| Conversation analysis | Syncs Zendesk tickets,[12] Intercom conversations[13] and Gong transcripts[14] so agents can search them by meaning | The core product. AI analyzes every conversation, with nothing sampled[2] |
| How teams use the data | Ticket routing, ticket resolution, knowledge base augmentation and ticket insights[7] | Describe the insight you want, and Rippit adds it as a field across every conversation (root cause, churn risk, resolution).[11] Reuse it in dashboards, reports and agents |
| Customization | Agent builder with 20+ models from OpenAI, Anthropic, Google, Mistral and more, plus tools and MCP servers[1][5] | AI tags every conversation across 10+ dimensions, such as intent, root cause, churn signal and resolution[11] |
| What gets scanned, analyzed and acted on | Search retrieves the most relevant documents for each question[10] and "does not provide guarantee that the entire data is processed"[15] | 100% of conversations in scope, with nothing sampled[4][2] |
| How it handles large datasets | Semantic search (RAG) over synced data,[10] SQL table queries on structured data,[16] and an Extract data tool that runs a model on up to 500k tokens[15] | Stores every conversation as structured, queryable data[3] that agents and people can enrich and aggregate across the full dataset |
| Traceability | Answers link to the sources the agent retrieved[10] | Every result is a field on a specific conversation,[3] and each analysis step is documented, so any answer can be audited |
| Repeatability | Agents can run on schedules; for now, schedules are personal and only the editor can observe the runs[17] | Turn any analysis or action into a repeatable Agent App that runs itself[2] |
| Setup | Self-serve sign-up with a free plan.[5] Admins connect each data source; by default, Zendesk sync covers solved or closed tickets updated in the past 180 days[12] | Self-serve. Connect Zendesk, Intercom, Granola, Gong and more in one click[6] and go live in minutes[2] |
| Works with Claude | Runs Claude as one of its 20+ models,[1] and offers a remote MCP server for compatible MCP clients[18] | MCP Server so Claude, Codex, Cursor, and more can query your conversation data directly |
| Using both | Keep Dust for agents that find knowledge and act across company tools | Add Rippit for the metrics: how often each issue happens, why, and the trend |
| Public pricing | Free (500 lifetime credits); Pro €30/seat/month (€24 billed yearly); Max €150/seat/month (€120 billed yearly); Enterprise via sales[5] | Free (includes $100 in AI credits); Starter $185/mo; Growth $495/mo; custom Enterprise[4] |
| Best starting question | "Which workflow could an agent take off our team's plate?" | "What's actually driving our CSAT, including for customers who never answer a survey?" |
What's the difference between Rippit and Dust?
Dust builds agents on company knowledge and is optimized for retrieval and action. Rippit measures what's happening across every customer conversation and is optimized for conversation data analytics.
Dust is an enterprise AI agent platform.[1] It connects your company knowledge, tools and teams so you can create, share and run agents across real workflows, using 20+ models from OpenAI, Anthropic, Google, Mistral and more.[1] It works well when someone needs an answer from company knowledge, or wants an agent to route a ticket or draft a reply.[7]
Rippit is AI conversation analytics and agents, built for scale.[2] It analyzes every sales, support, success and chatbot conversation[2] and turns what it finds (intent, root cause, sentiment, churn signal, resolution) into fields you can filter, combine, trend and build on.[11] Agents then monitor those fields, analyze them and act on what they find.[2] Product, CX, CS and leadership all work from the same data.
Take a spike in refund complaints. In Dust, a support agent asks "how do we handle partial refunds?" and an agent returns the policy and drafts a reply based on similar resolved tickets. In Rippit, a support leader sees how many refund contacts came in this month, whether that's rising, which policy change is driving them, and which customers are at risk. The first is an answer. The second is a number you can put in front of a product team.
Partial refunds are allowed within 30 days for damaged or missing items. Issue them from the order page and note the reason on the ticket.
Can you use Rippit and Dust together?
Yes. They do different jobs, so they don't overlap much. Keep Dust for agents that work across company knowledge and tools.[1] Add Rippit to turn customer conversations into metrics you can track.[3]
In Rippit's review of 2,345 of its own sales conversations from 2025–2026, prospects who already used Dust described building recurring reports and ticket dashboards in it.[19] They came to Rippit for counts and trends across every ticket, without uploading data by hand.[19]
Using both closes three common gaps:
- Search for real-time human interaction. Leaders need patterns and analysis. A Dust search returns the documents most relevant to a question, and Dust notes that "RAG scans for relevance, not completeness."[20] Rippit does the mass-scale enrichment: it analyzes every conversation in scope[2] and stores each judgment as a field on that conversation,[11] so you see how often an issue happens and whether it's growing.
- New questions need history. In Rippit, a new category applies to past conversations in one run,[11] so the trend line starts with your full history rather than the day you thought to ask. Rippit also runs the deep dives: ad hoc analysis on up to 10,000 conversations at a time, for questions no existing field answers yet.[3]
- Connect Dust agents to Rippit via MCP. Dust admins can add remote MCP servers as tools for their agents,[21] so a Dust agent can pull Rippit's conversation metrics into its workflow.[22]
Doesn't Dust already analyze support tickets?
Dust syncs support conversations, and its agents are strong at finding and acting on them. Its connections cover Zendesk tickets,[12] Intercom conversations[13] and Gong transcripts.[14] Dust's customer support solution also lists ticket insights, to "turn support interactions into learning opportunities."[7]
The difference is method. Dust's search retrieves the documents that seem most relevant to each question, and its docs state that the system "is designed to understand and generate language, not to count occurrences across documents."[20] For Zendesk, Dust says that "quantitative questions such as how many tickets about X topic have been assigned to Y are not supported out of the box."[12] Its Extract data tool runs a model on up to 500k tokens of data,[15] and its table queries run SQL on structured data but are "not suited for questions on unstructured / raw text data."[16]
That's the right design for finding an answer. A reliable rate needs something else. "What share of this month's tickets involved a billing error?" requires every ticket classified the same way, then counted. That's what Rippit does.
How does Rippit analyze every conversation?
Rippit runs an AI engine built to label conversations in bulk: AI enriches every conversation[2] and stores the results as structured, queryable data,[3] so analysis and agents can work across all of it. Rippit says it can analyze 10,000 conversations in one minute for under $1.[2] Questions then run on those stored fields across the full dataset, instead of rereading transcripts each time. For open-ended questions no existing field answers, Rippit also runs ad hoc deep dives[3] on up to 10,000 conversations at a time, and what they find can feed new analysis and agents.
That changes three things:
Do Rippit and Dust work with Claude?
Yes, in different ways. Dust runs Claude as one of its 20+ models,[1] and its remote MCP server lets compatible MCP clients work with Dust on behalf of the signed-in user.[18] Rippit supports MCP, so Claude can query your conversation data directly.[22]
Scale is why the analysis layer matters. A general-purpose assistant can only hold a limited amount of text in its context window at one time,[23] so it can't read thousands of tickets in one pass. Rippit runs the analysis across every conversation and gives Claude the results, so every number traces back to specific conversations.
How much do Rippit and Dust cost?
Rippit publishes its pricing. Paid plans bill AI credits at cost.[4]
Dust also publishes its pricing, per seat: a Free plan with 500 lifetime credits; Pro at €30 per seat/month (€24 billed yearly) with 8,000 credits per seat; Max at €150 per seat/month (€120 billed yearly) with 40,000 credits per seat; and Enterprise through sales. Pro and Max include up to 3 connectors, and Enterprise includes unlimited connectors and MCP servers.[5]
Because the products do different jobs, compare each against its own use case: Dust against the number of people building and using agents, Rippit against the conversation volume you want analyzed.
What do teams use Rippit for?
- Checkr broke dissatisfaction down into specific "atomic problems." One billing cluster showed 47% predicted CSAT and a 58% unresolved rate, which the team took to its Chief Product Officer. When the CEO asked a late-night question, the team had a report by morning.[24]
- Brex replaced manual QA sampling with AI review of 100% of conversations and found churn risk in 3% of them. It uses custom AI classifiers for onboarding friction, product gaps and competitor mentions.[9]
- Klaviyo went from reviewing fewer than 2% of its 600,000+ annual support incidents to analyzing 2.5 million conversations that had never been looked at. It analyzed a full month of product-launch conversations in two hours and reports a productivity gain of about 40% in under 12 months.[8]
When should you choose Dust, Rippit, or both?
You want teams to build and run agents on company knowledge and tools, with a choice of models.
Your most important customer signal is in customer conversations, and you need counts, rates and trends rather than search results.
Dust already powers your team's agents, and your leaders still can't say how many customers hit a problem, why, or whether it's getting worse.
Frequently asked questions
Is Rippit a Dust alternative?
No. Dust is a platform for building agents on company knowledge.[1] Rippit is conversation analytics.[2] Most teams that need both use both.
Does Dust connect to Zendesk and Intercom?
Yes. By default, Dust syncs solved or closed Zendesk tickets updated in the past 180 days,[12] and closed Intercom conversations opened in the past 90 days.[13]
Can Dust tell me what percentage of tickets mention an issue?
Dust's search retrieves the most relevant results for a question,[10] and its Zendesk docs say quantitative questions are "not supported out of the box."[12] Rippit classifies every conversation, so percentages and trends come from the full dataset.[2]
Does Rippit analyze 100% of conversations?
Yes, every conversation in the scope you choose, with nothing sampled.[2]
Is Rippit cheaper than Dust?
Rippit has a free plan and paid plans from $185/month.[4] Dust has a free plan and per-seat plans from €24 per seat/month billed yearly,[5] so compare against the scope you need.
Do I need keyword rules to use Rippit?
No. AI classifies conversations across 10+ dimensions, and new categories apply to past conversations in one run.[11]
Can a Dust agent use Rippit data?
Yes. Dust admins can add remote MCP servers as tools for agents,[21] and Rippit supports MCP.[22]
Can I trace a number back to the conversations behind it?
Yes. In Rippit, every result is a field on a specific conversation,[3] so you can audit any answer by opening the conversations and fields behind it.
Is Rippit the same company as MaestroQA?
Yes. MaestroQA is now Rippit: same founders, with a rebuilt AI-first platform. The company moved from maestroqa.com to rippit.com, and existing customer data, rubrics and integrations carried over.[25] Some Rippit help center articles still appear under the MaestroQA name and domain.
Sources
Rippit was formerly MaestroQA. Some sources below are hosted on the MaestroQA help center (help.maestroqa.com).[25]
- Dust, homepage: https://dust.tt/
- Rippit, homepage: https://www.rippit.com/
- Rippit, How It Works: https://www.rippit.com/how-it-works
- Rippit, Pricing: https://www.rippit.com/pricing
- Dust, Pricing: https://dust.tt/home/pricing
- Rippit, Integrations: https://www.rippit.com/integrations
- Dust, AI Customer Support Agents: https://dust.tt/home/solutions/customer-support
- Rippit, Klaviyo customer story: https://www.rippit.com/customer-story/klaviyo
- Rippit, Brex customer story: https://www.rippit.com/customer-story/brex
- Dust Docs, Search data sources: https://docs.dust.tt/docs/user-documentation/agents/knowledge/search-data-sources.md
- Rippit, Conversation Taxonomy playbook: https://www.rippit.com/playbooks/conversation-taxonomy
- Dust Docs, Zendesk connection: https://docs.dust.tt/docs/user-documentation/admins/connections-management/zendesk.md
- Dust Docs, Intercom connection: https://docs.dust.tt/docs/user-documentation/admins/connections-management/intercom.md
- Dust Docs, Gong connection: https://docs.dust.tt/docs/user-documentation/admins/connections-management/gong.md
- Dust Docs, Extract data: https://docs.dust.tt/docs/extract-data
- Dust Docs, Table queries: https://docs.dust.tt/docs/table-queries
- Dust Docs, Schedules: https://docs.dust.tt/docs/user-documentation/agents/triggers/schedules.md
- Dust Docs, Dust MCP Server: https://docs.dust.tt/docs/user-documentation/agents/integrations/dust-mcp-server.md
- Rippit first-party research: AI analysis of 2,345 Rippit sales conversations (2025–2026), run on Rippit's own conversation analytics platform. 3 prospects used or were evaluating Dust.
- Dust Docs, Understanding RAG: https://docs.dust.tt/docs/user-documentation/agents/llm-best-practices/understanding-rag.md
- Dust Docs, Adding an MCP server: https://docs.dust.tt/docs/user-documentation/admins/tools-management/adding-an-mcp-server.md
- Rippit, The Complete Guide to Conversation Analytics: https://www.rippit.com/playbooks/the-complete-guide-to-conversation-analytics
- Claude Docs, Context windows: https://platform.claude.com/docs/en/build-with-claude/context-windows
- Rippit, Checkr customer story: https://www.rippit.com/customer-story/checkr
- Rippit, "MaestroQA is now Rippit": https://www.rippit.com/news/maestroqa-is-now-rippit
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