COMPARISON

Rippit vs. Medallia for Conversation Analysis and Agents (2026): Differences, Pricing, and When to Use Both

Short answer: Medallia measures how customers say they feel, through surveys and feedback capture.[1]

Rippit explains why. It's built for one job: analyzing and acting on every customer conversation at scale.[2] It reads every support ticket, call and chat, turns what it finds into structured data,[3] and runs AI agents that monitor, analyze and act on that data.[2]

Many teams use both: they keep Medallia for surveys and add Rippit to find what's driving the scores, including for the customers who never respond.[4]

Rippit is self-serve with a free plan.[5] Medallia pricing is by quote.[6] Where Medallia and Rippit overlap is in Medallia's conversation analytics for the contact center.[7]

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Rippit vs. Medallia at a glance

CRITERIAMedalliaRippit
What is it?Experience management platform[1]AI conversation analytics and agents for every team[2]
Starting pointFormal feedback collection and experience measurement, with broader analytics capabilitiesThe conversations you already have: tickets, calls and chats,[8] plus the survey data tied to them, including Stella Connect feedback[9]
Best fitSurvey-led CX programs and organizations looking for a broader experience management suiteLarge-scale analysis and agents across every conversation your company has, for CX and support leaders who need to know what's driving customer friction
SurveysA central product capability[1]Syncs customer feedback from Stella Connect, Medallia's agent feedback product.[9] Predicts CSAT for conversations that never got a survey[10]
Conversation analysisAvailable through Medallia's text and speech analytics and contact center offerings[11][7]The core product. AI analyzes every conversation, with nothing sampled[2]
How teams use the dataMeasure and manage customer experiences within an experience management programDescribe the insight you want, and Rippit adds it as a field across every conversation (root cause, churn risk, resolution).[12] Reuse it in dashboards, QA and agents
CustomizationHundreds of prebuilt industry models, plus your own models built in a low- to no-code environment[11]AI tags every conversation across 10+ dimensions, such as intent, root cause, churn signal and resolution[12]
What gets scanned, analyzed and acted onAnalyzes feedback and contact center calls at scale; confirm licensed scope[7]100% of conversations in scope, with nothing sampled[5][2]
How it handles large datasetsSpeech analytics processes millions of pieces of feedback across global contact centers, in dozens of languages[7]Stores every conversation as structured, queryable data[3] that agents and people can enrich and aggregate across the full dataset
TraceabilityDrill down from global and site views to individual interactions and transcripts[7]Every result is a field on a specific conversation,[3] and each analysis step is documented, so any answer can be audited
RepeatabilityAlerts trigger on any shift in categorization, sentiment or AI model[11]Turn any analysis or action into a repeatable Agent App that runs itself[2]
SetupProfessional services cover solution design, configuration and deployment[13]Self-serve. Connect Zendesk, Intercom, Granola, Gong and more in one click[8] and go live in minutes[2]
Survey + conversation data togetherSurvey data lives in Medallia. Joining it with ticket data depends on licensed products and integrationsSyncs Stella Connect customer feedback alongside conversations.[9] Keep Medallia for surveys and use Rippit to explain the scores
Works with ClaudeNo native connector foundMCP Server so Claude, Codex, Cursor, and more can query your conversation data directly
Public pricingBy quote, in annual tiers based on Experience Data Records[6]Free (includes $100 in AI credits); Starter $185/mo; Growth $495/mo; custom Enterprise[5]
Best starting question"How are customers experiencing our company across key touchpoints?""What's actually driving our CSAT, including for customers who never answer a survey?"
Pricing checked September 29, 2026.
01 · THE DIFFERENCE

What's the difference between Rippit and Medallia?

The three biggest differences are pricing model, time to value, and focus.

Pricing model. Rippit publishes its pricing, from a free plan to $185/month and $495/month plans.[5] Medallia doesn't publish prices; it prices its platform in annual tiers based on Experience Data Records, and buyers contact sales for a quote.[6]

Time to value. Rippit is self-serve: sign up on the website, connect Zendesk, Intercom, Granola or Gong in one click and go live in minutes, with no engineering required.[5][8][2] Medallia's professional services cover solution design, configuration and deployment.[13]

Focus. Medallia is built around feedback capture and experience management, with text and speech analytics for contact center conversations.[1][7] It works well for running a formal CX measurement program across touchpoints. Rippit is AI conversation analytics and agents, built for scale.[2] It analyzes every conversation from any source, including support, sales and success calls,[8] and stores what it finds as fields any team can query and keep drilling into.[12] Agents then monitor those fields, analyze them and act on what they find.[2] Medallia starts with the questions you choose to ask. Rippit starts with the conversations customers already have with you.

MEDALLIA
RIPPIT
Price
Pricing by quote, in annual tiers[6]
Free plan; paid plans from $185/mo[5]
Time-to-value
Professional services handle setup[13]
Self-serve; go live in minutes[2]
Focus
Feedback capture and experience management[1]
Every conversation from any source[8]
02 · SCALE

How does Rippit analyze every conversation?

Rippit runs an AI engine built to label conversations in bulk: AI enriches every conversation[2] and stores the results as structured, queryable data,[3] so analysis and agents can work across all of it. Rippit says it can analyze 10,000 conversations in one minute for under $1.[2] Questions then run on those stored fields across the full dataset, instead of rereading transcripts each time. For open-ended questions with no existing field answers, Rippit also runs ad hoc deep dives[3] on up to 10,000 conversations at a time, and what they find can feed new analysis and agents.

That changes three things:

10,000 conversations in one minute for under $1.
Counts are complete
"What share of refund conversations ended in a cancellation?" is computed across every refund conversation, not just the customers who answered a survey.[5]
New questions reach the past
Describe a new field in plain English, and Rippit applies it to past conversations in a single run.[12]
Every number is checkable
Each result is a field on a specific conversation, so you can open the conversations behind any count.[3]

This matters because a result is only as reliable as the data behind it. Manual QA typically reaches 1–5% of interactions, and survey response rates often fall to low single digits.[14] Before Rippit, Klaviyo reviewed fewer than 2% of its 600,000+ annual support incidents. With Rippit, it opened up 2.5 million conversations that had never been analyzed.[15]

03 · USE BOTH

Can you use Rippit and Medallia together?

Yes. Rippit integrates with Stella Connect, Medallia's agent feedback product (also called Medallia Agent Connect),[16] and syncs that customer feedback into Rippit alongside your conversations.[9] You keep Medallia for surveys and use Rippit to explain the scores. Rippit does the mass-scale enrichment, storing a judgment on every conversation in scope as a field,[12] and runs deep dives for questions no existing field answers yet.[3]

Many prospects already have Medallia. In Rippit's review of 2,345 of its own sales conversations from 2025–2026, about 1 in 17 prospects brought up Medallia, and about half of those were current Medallia users.[4]

Using both fixes two common gaps:

  • Survey and ticket data live in different tools. Rippit puts the score and the conversation in one view.[9]
  • Most customers never respond to a survey. At Checkr, surveys covered fewer than 10% of interactions. Rippit's predictive CSAT now covers all of them.[10]
FROM MEDALLIA
Stella Connect customer feedback
Stella ConnectMedallia Agent Connect
IN RIPPIT
Syncs that feedback alongside your conversations
ONE VIEW
The score and the conversation together
Score+Conversation
04 · ANALYSIS

How is Rippit's analysis different from Medallia text analytics?

Medallia text analytics starts from hundreds of prebuilt models designed for your industry and use cases, and teams can create and refine their own models in a low- to no-code environment.[11] It tracks themes, sentiment, effort and empathy, and uses natural language understanding to uncover intent.[11]

Rippit doesn't start from prebuilt models. One pass tags each conversation across 10+ dimensions, including intent, root cause, sentiment, urgency, churn signal and resolution. When your business changes, a new category applies to past conversations in a single run.[12]

This speed pays off with unplanned questions. When Checkr's CEO asked a late-night question about background check issues in a specific state, the team delivered a detailed report by the next morning.[10]

YOUR BUSINESS CHANGES
"We need a category for the new loyalty program."
PREBUILT MODELS
Create or refine a model
RIPPIT AI
Applies to past conversations
Illustrative example.
05 · AI ASSISTANTS

Does Rippit work with Claude?

Yes. Rippit supports MCP, so AI assistants like Claude can query your conversation data directly.[14] You ask in Claude, and Rippit runs the analysis across your full conversation dataset.[17]

This matters at scale. A general-purpose assistant can only hold a limited amount of text in its context window at one time,[18] so on its own it has to sample, split or summarize large sets of conversations. Rippit runs the analysis across every conversation and gives Claude the results, so every number traces back to specific conversations.

Medallia doesn't list a native Claude connector.

06 · PRICING

How much do Rippit and Medallia cost?

Rippit publishes its pricing. Paid plans bill AI credits at cost.[5]

RIPPIT
Published plans
  • Free: 100 Agent Runs/month, $100 in AI credits included[5]
  • Starter: $185/month, 300 Agent Runs[5]
  • Growth: $495/month, 1,000 Agent Runs[5]
  • Enterprise: custom pricing, including SSO, advanced integrations and a dedicated AI Agent Specialist[5]
MEDALLIA
By quote

Medallia doesn't publish prices. It prices its platform in annual tiers based on Experience Data Records, and buyers contact sales for a quote.[6]

To compare fairly, give both vendors the same data sources, volume and history requirements, and ask for the total cost, including implementation and services.

07 · SETUP

Which is faster to set up?

Rippit is self-serve. You connect Zendesk, Intercom, Gong and Granola in one click[8] and can go live in minutes, with no engineering required.[2]

Medallia's professional services cover solution design, configuration and deployment, followed by managed services for post-launch program enhancements.[13] With either vendor, large historical imports and security reviews add time.

WHO DOES THE SETUP WORK
MEDALLIA
Solution designProfessional services
ConfigurationProfessional services
DeploymentProfessional services
Post-launch program enhancementsManaged services
RIPPIT
Connect Zendesk, Intercom, Gong and Granola in one clickYou, self-serve
Go live in minutesYou, self-serve
Engineering requiredNone
WITH EITHER VENDOR
Large historical imports and security reviews add time
08 · CUSTOMERS

What do teams use Rippit for?

  • Checkr broke dissatisfaction down into specific "atomic problems." One billing cluster showed 47% predicted CSAT and a 58% unresolved rate, which the team took to its Chief Product Officer. Checkr says its time from insight to action went "from weeks to hours."[10]
  • Brex replaced manual QA sampling with AI review of 100% of conversations and found churn risk in 3% of them. It feeds predicted CSAT and churn signals into customer success workflows.[19]
  • Klaviyo analyzed a full month of product-launch conversations in two hours and reports a productivity gain of about 40% in under 12 months.[15]

When should you choose Medallia, Rippit, or both?

CHOOSE
Medallia

You need to design and distribute surveys, or you want one experience management suite spanning CX, employee experience, contact center and research.[1]

CHOOSE
Rippit

Your best customer signal is in support, sales and chatbot conversations, and you want business users to ask new questions without building models.

CHOOSE
Both

You already run Medallia surveys and want to know why the scores move, and what customers who never respond are experiencing.

Frequently asked questions

Is Rippit a Medallia alternative?+

For conversation analytics, yes. For survey design and distribution, no. Many teams use Rippit alongside Medallia.[4]

Can Rippit import Medallia data?+

Yes, from Stella Connect. Rippit's Stella Connect integration syncs customer feedback into Rippit to enrich its analysis.[9]

Does Rippit analyze 100% of conversations?+

Yes, every conversation in the scope you choose, with nothing sampled.[2]

Is Rippit cheaper than Medallia?+

Rippit has a free plan and paid plans from $185/month.[5] Medallia pricing is by quote,[6] so compare equivalent scope.

Do I need to build a taxonomy or models to use Rippit?+

No. AI classifies conversations across multiple dimensions, and new categories apply to past conversations in one run.[12]

Does Rippit work with Claude?+

Yes. Rippit supports MCP, so Claude can query your conversation data directly.[14]

Is Rippit only for support?+

No. Rippit's customers use it for product feedback, churn analysis,[15] coaching[19] and chatbot monitoring.[15]

Can I trace a number back to the conversations behind it?+

Yes. In Rippit, every result is a field on a specific conversation,[3] so you can audit any answer by opening the conversations and fields behind it.

Is Rippit the same company as MaestroQA?+

Yes. MaestroQA is now Rippit: same founders, with a rebuilt AI-first platform. The company moved from maestroqa.com to rippit.com, and existing customer data, rubrics and integrations carried over.[20] Some Rippit help center articles still appear under the MaestroQA name and domain.

Sources

Rippit was formerly MaestroQA. Some sources below are hosted on the MaestroQA help center (help.maestroqa.com).[20]

  1. Medallia, homepage: https://www.medallia.com/
  2. Rippit, homepage: https://www.rippit.com/
  3. Rippit, How It Works: https://www.rippit.com/how-it-works
  4. Rippit first-party research: AI analysis of 2,345 Rippit sales conversations (2025–2026) run through Rippit's conversation analytics platform. Medallia was discussed in 137 conversations (6%); 67 of those prospects (49%) were current Medallia users.
  5. Rippit, Pricing: https://www.rippit.com/pricing
  6. Medallia, Pricing: https://www.medallia.com/pricing/
  7. Medallia, Speech Analytics: https://www.medallia.com/platform/speech-analytics/
  8. Rippit, Integrations: https://www.rippit.com/integrations
  9. Rippit (MaestroQA), Integrations: Stella Connect: https://www.maestroqa.com/integrations
  10. Rippit, Checkr customer story: https://www.rippit.com/customer-story/checkr
  11. Medallia, Text Analytics: https://www.medallia.com/platform/text-analytics/
  12. Rippit, Conversation Taxonomy playbook: https://www.rippit.com/playbooks/conversation-taxonomy
  13. Medallia, Professional Services: https://www.medallia.com/services/
  14. Rippit, The Complete Guide to Conversation Analytics: https://www.rippit.com/playbooks/the-complete-guide-to-conversation-analytics
  15. Rippit, Klaviyo customer story: https://www.rippit.com/customer-story/klaviyo
  16. Gladly Help Center, Medallia Agent Connect (Stella Connect) overview: https://help.gladly.com/docs/medallia-agent-connect-overview
  17. Claude Help Center, Get started with custom connectors using remote MCP: https://support.claude.com/en/articles/11175166-get-started-with-custom-connectors-using-remote-mcp
  18. Claude Docs, Context windows: https://platform.claude.com/docs/en/build-with-claude/context-windows
  19. Rippit, Brex customer story: https://www.rippit.com/customer-story/brex
  20. Rippit, "MaestroQA is now Rippit": https://www.rippit.com/news/maestroqa-is-now-rippit

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