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Before You Build: The Hidden Costs of DIY Conversation Analysis

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November 12, 202611 a.m. PT / 2 p.m. ET

Before You Build: The Hidden Costs of DIY Conversation Analysis

Join Meliha Bilge, Director of Customer Success, and Mike Nucci, Head of Revenue Operations, for an honest look at DIY conversation analysis. Drawing from Mike’s head-to-head benchmark research, they’ll explore when DIY is enough, where it breaks down, and the trade-offs to consider before committing engineering resources.

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What Surveys Miss

Most organizations rely on surveys and CSAT to understand customer experience—but those metrics capture only a small, often biased slice of what customers actually go through.

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