B2CMarketing agent for CMOs, VPs of Marketing & brand teams

Market Positioning Agent

Positioning built from everything your market says, plus the copy to ship it.

Your messaging still comes from last quarter's deck, while competitors reframe the category and AI search starts recommending a rival. This agent reads what consumers, your own customers, industry leaders and competitors say about the problem, then drafts your positioning and page copy.

Paste in your AI agent

Copy this line into ChatGPT, Claude, Gemini or your coding agent. It takes it from there.

Set me up with rippit.com
Try Rippit free
or request demo
The problem

Claude reads what’s on the web today. Positioning is about what’s moving.

54%

of U.S. consumers look for third-party validation when AI answers and a brand’s own messaging disagree.

Only 29% trust the brand.

Source: Skyword survey of 1,000 U.S. consumers (June 2026)
How it works

From everything your market says to copy you can ship

Three steps. Every source read, not a sample. Every line in the draft traced to the post, review or chat behind it.

Ingest

Customer conversations, reviews and competitor sites, in one place

Industry leader takes
Rival pages & launches
Customer conversations
Anything else
Rippit

Analyze

Where your message and your market’s language don’t match, by persona

One row per segment or marketAgent adding fields…
Segment / marketRival framingMessage gap
Segment · Gen Z, US“AI-powered”Not on homepage
Segment · Parents, US“all-in-one”Partly covered
Market · UK“fastest”Missing
Competitor A now owns “AI-powered” in 6 of 10 creator videos

Act

Positioning and copy, every line sourced

Positioning docGoogle Docs or Notion

Category, problem, promise and proof, each claim graded and sourced.

Doc updated
Homepage & persona copyGoogle Docs or Notion

Hero, problem and segment sections drafted per segment or market.

Draft ready
+ Any connected MCP

Push drafts to your CMS, Notion or Google Docs.

See MCP connections →
FAQ

Questions

What sources can it use?

Web search research on articles, posts and analyst reports, what industry leaders publish, agent search on what AI assistants recommend, your competitor map and positioning docs as uploads, and support conversations and sales and CS calls through Rippit’s integrations. See integrations →

Where do the drafts go?

The Agent App writes the positioning doc and draft copy to Google Docs or Notion, and sends alerts to Slack or email. Your CMS or any other tool works through a custom MCP connection. See MCP connections →

Can I change when it runs?

Yes. Most teams run it weekly so a competitor reframe shows up within days, and run it on demand before a launch. You can also run it daily.

Do you use this yourselves?

Yes. We built Rippit's homepage, persona pages and agent use case pages, including this one, with this exact process: research tables of what leaders publish, a scored review of competitor pages, a graded positioning one-pager, then drafts revised in rounds and shipped.

Does it work for B2B and B2C?

Yes. For B2B it breaks positioning down by persona, such as VP Sales or CMO. For B2C it breaks it down by segment or market, such as Gen Z in the US.

Build your positioning from what your market says.

Point the agent at your market and get positioning and draft copy grounded in what consumers, industry leaders, customers and competitors are saying.

Paste in your AI agent

Copy this line into ChatGPT, Claude, Gemini or your coding agent. It takes it from there.

Set me up with rippit.com
Try Rippit free
or request demo