B2BMarketing agent for CMOs, VPs of Marketing & PMMs

Market Positioning Agent

Positioning built from everything your market says, plus the copy to ship it.

Your messaging still comes from last quarter's deck, while competitors reframe the category and AI search starts recommending a rival. This agent reads what buyers, your own customers, industry leaders and competitors say about the problem, then drafts your positioning and page copy.

Paste in your AI agent

Copy this line into ChatGPT, Claude, Gemini or your coding agent. It takes it from there.

Set me up with rippit.com
Try Rippit free
or request demo
The problem

Claude reads what’s on the web today. Positioning is about what’s moving.

64%

of B2B leaders evaluating vendors say it’s hard to tell them apart from their websites and messaging.

98% at least sometimes feel competing vendors “all basically do the same thing.”

Source: Wynter, B2B Vendor Differentiation Survey (100 B2B SaaS marketing leaders, June 2026)
How it works

From everything your market says to copy you can ship

Three steps. Every source read, not a sample. Every line in the draft traced to the post, page or call behind it.

Ingest

Customer conversations, reviews and competitor sites, in one place

Buyer posts & articles
Industry leader takes
Rival pages & launches
Customer conversations
Recorded calls
Anything else
Rippit

Analyze

Where your message and your market’s language don’t match, by persona

One row per personaAgent adding fields…
PersonaBuyer languageMessage gap
Persona · VP Sales, mid-market“setup time”Not on homepage
Persona · CMO, enterprise“one source of truth”Partly covered
Persona · IT lead, enterprise“no rip and replace”Missing
Competitor A now owns “AI-native” in 6 of 10 buyer posts

Act

Positioning and copy, every line sourced

Positioning docGoogle Docs or Notion

Category, problem, promise and proof, each claim graded and sourced.

Doc updated
Homepage & persona copyGoogle Docs or Notion

Hero, problem and persona sections drafted per persona.

Draft ready
+ Any connected MCP

Push drafts to your CMS, Notion or Google Docs.

See MCP connections →
FAQ

Questions

What sources can it use?

Web search research on articles, posts and analyst reports, what industry leaders publish, agent search on what AI assistants recommend, your competitor map and positioning docs as uploads, and support conversations and sales and CS calls through Rippit’s integrations. See integrations →

Where do the drafts go?

The Agent App writes the positioning doc and draft copy to Google Docs or Notion, and sends alerts to Slack or email. Your CMS or any other tool works through a custom MCP connection. See MCP connections →

Can I change when it runs?

Yes. Most teams run it weekly so a competitor reframe shows up within days, and run it on demand before a launch. You can also run it daily.

Do you use this yourselves?

Yes. We built Rippit's homepage, persona pages and agent use case pages, including this one, with this exact process: research tables of what leaders publish, a scored review of competitor pages, a graded positioning one-pager, then drafts revised in rounds and shipped.

Does it work for B2B and B2C?

Yes. For B2B it breaks positioning down by persona, such as VP Sales or CMO. For B2C it breaks it down by segment or market, such as Gen Z in the US.

Build your positioning from what your market says.

Point the agent at your market and get positioning and draft copy grounded in what buyers, industry leaders, customers and competitors are saying.

Paste in your AI agent

Copy this line into ChatGPT, Claude, Gemini or your coding agent. It takes it from there.

Set me up with rippit.com
Try Rippit free
or request demo