B2CMarketing agent for marketing leaders

Voice-of-Customer Monitor

Write your marketing in the words your customers already use.

This agent tracks how customers describe you across reviews, social posts, support chats and calls: what they value, the problems you solve for them and why they chose you. It drafts copy for your website, ads, decks and social posts in their voice, with the quotes behind every line.

Paste in your AI agent

Copy this line into ChatGPT, Claude, Gemini or your coding agent. It takes it from there.

Set me up with rippit.com
Try Rippit free
or request demo
The problem

Claude can find themes in the calls you paste. Not in the ones you don’t.

25%

of marketers say they understand their audiences very well.

40% say understanding the “why” behind audience decisions is a top challenge.

Source: Brandwatch, The Marketer of 2026 (survey of 1,028 marketers, March 2026)
How it works

Your customers' voice, turned into copy for every channel

Three steps. It reads how customers talk about you everywhere, checks it against how you describe yourself today, and drafts new copy in their voice.

Ingest

Everywhere customers talk about you

Review sites
Social + forums
Help desk
Your website
Anything else
Rippit

Analyze

The themes customers raise most, and how often

One row per themeAgent adding fields…
In their wordsYour copy todayDraft copy
“Finally fits right”“Premium fabrics”Lead with fit, not fabric
“Holds up wash after wash”“Built to last”Use the wash test in ads
“Worth every penny”Not mentionedNew social angle: value
4 themes missing from your site · 6 copy drafts

Act

Copy written in your customers’ words

Customer voice summarySlack or email

4 themes customers raise that your site doesn't, led by “finally fits right.”

Summary sent
Website copyNotion or Google Docs

New product page copy for 3 best sellers.

Draft ready
+ Any connected MCP

Push approved copy to your CMS through a custom MCP connection, or share the summary with sales and CS in Slack.

See MCP connections →
FAQ

Questions

What sources can it use?

Sales and CS calls from tools like Gong, support conversations from tools like Zendesk or Intercom, web research tables on reviews, social posts, forums and your own website, and an agent search table on how ChatGPT, Claude and Gemini describe you. Messaging docs come in as a file or CSV. See integrations →

What does it look for?

It reads every conversation in full, plus what people say about you on review sites, social posts, forums and search results. It looks for the problems customers came to you with, the value they get, why they chose you over the alternatives, what they'd tell a friend, and how the experience feels. Then it compares what customers tell you directly with what's said about you online, groups it into themes with the exact quotes, and checks whether your website and marketing reflect it.

Will it rewrite our messaging on its own?

You decide. It drafts updates for your review, with the quotes behind each line, and can follow the brand voice and messaging guidelines in your knowledge base.

What can it draft?

Website copy, ad copy, deck talking points, social posts and email copy, each built on the customer quotes behind it.

Where do the results go?

The summary goes to Slack or email, and drafts go to Notion or Google Docs. Anything else, like your CMS, can be reached through a custom MCP connection. It runs weekly by default, and can run daily or hourly. See MCP connections →

Let your customers write your next headline.

Connect your reviews, conversations and knowledge base, and get your first summary with copy already drafted.

Paste in your AI agent

Copy this line into ChatGPT, Claude, Gemini or your coding agent. It takes it from there.

Set me up with rippit.com
Try Rippit free
or request demo