B2CMarketing agent for product marketing managers

Product Marketing Insights

Build messaging on your buyers' pains, not your feature list.

This agent captures the words customers use for their pains, goals and the value they get, across reviews, social posts, support chats and calls. It sorts them by customer segment, compares them with your messaging docs, and drafts the updates and copy to match.

Paste in your AI agent

Copy this line into ChatGPT, Claude, Gemini or your coding agent. It takes it from there.

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Try Rippit free
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The problem

Every PMM has a Claude prompt for messaging. None of them match.

75%

of UK consumers say the marketing they receive is irrelevant.

69% say it's often generic or not tailored to them.

Source: Optimizely survey of 1,000 UK consumers (reported August 2026)
How it works

Pains, goals and value, in your customers' words

Three steps. It pulls the language customers use for their pains, goals and value, sorts it by segment, and updates your messaging docs and copy to match.

Ingest

Every buyer conversation next to your messaging

Help desk
Review sites
Forums
Knowledge base
Anything else
Rippit

Analyze

Where buyers say it differently than you do

One row per themeAgent adding fields…
What customers sayCoverageUpdate
“No time to plan dinners”Add as the lead pain
“Eat better without trying”Reword the goal in their words
“Cheaper than takeout”Add a price comparison
6 messaging updates drafted · 2 new pains added

Act

Messaging gaps flagged, with new copy drafted

Messaging docsNotion or Google Docs

6 updates across 3 segments, led by a new pain for busy parents.

Docs updated
Copy draftsNotion or Google Docs

Email and landing page copy, built on the new pains.

Drafts ready
+ Any connected MCP

Post new proof points to the sales channel in Slack, or send them to any tool you connect through MCP.

See MCP connections →
FAQ

Questions

What sources can it use?

Sales and CS calls from tools like Gong, support conversations from tools like Zendesk or Intercom, web research tables on reviews, forums and communities, and your messaging docs, personas and launch briefs uploaded as files. Anything else can come in through a CSV or the Ingest API. See integrations →

How does it tell pains, goals and value apart?

It reads each conversation in full and tags what customers say: a pain is a problem they want gone, a goal is what they're trying to achieve, and value is the result they got or expect. You can add your own categories, like objections or use cases.

Does it work with our messaging framework?

Yes. It uses the messaging docs, segments and positioning in your knowledge base as the baseline, and suggests updates in the same structure.

Will it change our docs on its own?

You decide. It can update your docs directly or suggest changes for your review, with the quotes behind each one.

Where do the results go?

Your messaging docs and copy drafts go to Notion or Google Docs, with a summary in Slack or email and anything else sent to a tool you connect through MCP. It runs weekly by default, and can run daily or hourly. See MCP connections →

Messaging that keeps up with your customers.

Connect your conversations and messaging docs, and get your first update with the quotes behind every change.

Paste in your AI agent

Copy this line into ChatGPT, Claude, Gemini or your coding agent. It takes it from there.

Set me up with rippit.com
Try Rippit free
or request demo