B2BCustomer success agent for CCOs & VPs of CS

Competitor Threat Alert

Know which customers a competitor is going after, and the ARR at stake.

Don't find out about the competition when a customer gives notice. This agent catches every mention of another vendor in your calls, tickets and chats, then pulls market signals on that competitor, like a price cut or a new launch, to show what's drawing the customer away. You get the ARR at risk by competitor, and your CSMs get a counter-move while the account is still yours to keep.

Paste in your AI agent

Copy this line into ChatGPT, Claude, Gemini or your coding agent. It takes it from there.

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The problem

Customers name the competitor months before they switch.

74%

of B2B software buyers would consider switching vendors or pilot an alternative before renewing.

30% would consider switching to a vendor with stronger AI agent capabilities.

Source: G2, 2026 AI Agents Insight Report (1,019 B2B decision-makers, July 2026)
How it works

From every competitor mention to a counter-move your team can run

Three steps. It reads every call, ticket and chat, with no sampling, and every threat links back to the conversation and the market signal behind it.

Ingest

Every competitor mention, plus their latest move

CRM
Support
Calls
Pricing pages
Launches + news
Anything else
Rippit

Analyze

The accounts each competitor is pulling at, with the revenue on the line

One row per accountAgent adding fields…
AccountWhat they saidCounter-move
Enterprise“Their new AI tier is half the price.”Cost of switching
Mid-market“We sat through their demo last week.”Show our roadmap
SMB“They offered us three months free.”Annual discount
Competitor A: 9 accounts · $1.4M ARR at risk this week

Act

The account owner alerted, with the counter-move ready

Slack · #cs-leadership

At-risk ARR by competitor: Competitor A $1.4M (9 accounts) · Competitor B $620K (4) · Competitor C $90K (2).

Message sent
Slack · #example-account

@CSM Competitor A came up on today's call. Talk track attached.

Message sent
+ Any connected MCP

Update the battlecard in Notion, open a Linear issue, or set a CRM field through a custom MCP connection.

See MCP connections →
FAQ

Questions

What sources can it use?

Support tickets and chats, sales and CS calls, your CRM’s accounts and ARR through your warehouse, the Ingest API or a CSV, and web research on each competitor’s pricing pages, launches, news and reviews, plus any other source you integrate or bring in through bulk ingest. See integrations →

Where do the results go?

To Slack: an alert for CS leadership with at-risk ARR by competitor, and a note to each account’s CSM. It can also update a battlecard in Notion, open a Linear issue, or update your CRM through a custom MCP connection. See MCP connections →

Can I change when it runs?

Yes. It runs daily by default. Switch it to hourly or weekly, or run it by hand before a renewal review. You choose which competitors it tracks and can add new ones any time.

Does it only catch a competitor's name?

No. It reads the whole conversation, so it also catches product names or “the other tool we're trialing,” and tells a passing mention from an active evaluation.

How is this different from keyword trackers in our call recorder?

Trackers match words on recorded calls. This agent reads calls, tickets and chats in full, joins each mention to the account's ARR and the latest market signals on that vendor, and tells your team what to do about it.

See every competitor in your accounts, and the ARR at stake.

Connect your calls, tickets and CRM, choose who to track, and get your first view of at-risk ARR by competitor, with the quotes attached.

Paste in your AI agent

Copy this line into ChatGPT, Claude, Gemini or your coding agent. It takes it from there.

Set me up with rippit.com
Try Rippit free
or request demo