B2BSales agent for RevOps and enablement teams

Competitive Sales Enablement

Competitive intel that reaches the right deal the day it changes.

Competitive Sales Enablement watches competitors' pricing, reviews and market moves, and spots which of your deals they're showing up in. The deal owner is alerted with what changed and how to get ahead of objections, and your battle cards are rebuilt for the whole team.

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Copy this line into ChatGPT, Claude, Gemini or your coding agent. It takes it from there.

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The problem

Every rep asks Claude for a counterpoint. Each one gets a different answer.

Nearly 7 in 10

deals are now head-to-head against a competitor.

Companies rate their sales team’s readiness to win those deals at 3.8 out of 10.

Source: Crayon, 2025 State of Competitive Intelligence Report (8th annual edition)
How it works

Every pricing move and review, matched to your open deals

Three steps. It tracks every competitor move, finds the deals it puts at risk, and gives those reps the edge back, with battle cards rebuilt along the way.

Ingest

Competitor pricing, reviews and launches, next to what buyers say on your calls

Pricing pages
Review sites
Market research
Sales calls
Knowledge base
Anything else
Rippit

Analyze

Every move tied to the deals it touches

One row per competitor changeAgent adding fields…
ChangeDealsAction
Entry plan 20% cheaper9 open
New AI add-on6 open
Reviews flag slow support9 open
23 open deals flagged this week · owners alerted and cards updated

Act

Battle cards rebuilt as the market moves

Deal owner alertsSlack DM to each deal owner

23 deal owners alerted with what changed, the objections to expect and how to respond.

Alerts sent
Battle cardsNotion or Google Docs

Each affected battle card rebuilt with this week’s changes.

Docs updated
+ Any connected MCP

Post the weekly digest to your sales channel, or open a Linear issue for product marketing when a competitor launches something new.

See MCP connections →
FAQ

Questions

What sources can it use?

Competitor pricing pages, review sites and news through web research, your sales and CS calls through integrations, open deals from your CRM through your warehouse or a CSV, and your positioning uploaded as a table. See integrations →

Which competitors does it watch?

The ones you name, plus the ones it finds. Describe the kinds of companies you compete with, or the use cases and messaging to watch for, and it flags new names, including ones that aren't on your radar yet. You can add or drop competitors any time.

How does it know which deals to alert?

It tags competitor mentions on your sales and CS calls and joins each call to its deal from your CRM data. When a competitor changes something, only the owners of deals where that competitor came up get the alert.

Can reps trust the counterpoints?

Every counterpoint is checked against your knowledge base and links to its source, like the pricing page, the review or the call, so reps can verify it before they use it.

Where do the results go?

Alerts go to deal owners in Slack, email or any tool you connect through MCP, and battle cards are rebuilt in Notion or Google Docs. It checks for changes every morning by default, and you can run it hourly or weekly. See MCP connections →

Put fresh competitive intel in every deal.

Name your competitors or the space you compete in, connect your calls and knowledge base, and get your first deal alerts and refreshed battle cards.

Paste in your AI agent

Copy this line into ChatGPT, Claude, Gemini or your coding agent. It takes it from there.

Set me up with rippit.com
Try Rippit free
or request demo