B2BMarketing agent for marketing leaders

Competitive Messaging & Content

Position yourself against every competitor before buyers do it for you.

This agent finds the competitors buyers mention in your sales and CS calls and support conversations, plus new and emerging ones from web search and market research. It drafts comparison pages, copy and messaging that position you against each one, so buyers don't have to work out the differences on their own.

Paste in your AI agent

Copy this line into ChatGPT, Claude, Gemini or your coding agent. It takes it from there.

Set me up with rippit.com
Try Rippit free
or request demo
The problem

Claude can write a comparison page. It can’t tell you what changed since the last one.

94%

of B2B buying groups rank their shortlist before they ever talk to a seller.

The favorite going in wins about four out of five deals.

Source: 6sense 2025 B2B Buyer Experience Report (4,000+ buyers)
How it works

Comparison pages built on what customers say and how you want to position yourself

Three steps. It finds the competitors buyers mention and the new ones showing up in search and market research, checks what each one claims, and drafts comparison pages and messaging from the angle you choose.

Ingest

Every competitor mention and every claim they make

Sales + CS calls
Help desk
Web search
Market research
Knowledge base
Anything else
Rippit

Analyze

Who wins each comparison today, and why

One row per comparisonAgent adding fields…
Buyers compareTheir claimMessage to lead with
Pricing vs. Competitor A“Half the price”Lead with total cost, not list price
Integrations vs. Competitor A“200+ integrations”Show the integrations buyers named
Setup time vs. Competitor B“Live in weeks”Lead with “up and running in a day”
186 competitor mentions · 2 comparison pages drafted

Act

Comparison pages with a source for every claim

Competitor summarySlack or email · marketing

186 mentions across 4 competitors, led by Competitor A on pricing.

Summary sent
Comparison pagesGoogle Docs or Notion

2 pages drafted in Google Docs, one per top competitor, with a source for every claim.

Mockups ready
+ Any connected MCP

Share the summary with sales, or refresh battle cards and ad copy when a competitor changes its claims.

See MCP connections →
FAQ

Questions

What sources can it use?

Sales and CS calls and support conversations through Rippit’s integrations, web search research tables on competitors’ sites, pricing pages, reviews and press, and your positioning docs as an upload. Anything else comes in through the Ingest API or a CSV. See integrations →

Which competitors does it track?

The ones you name, plus new and emerging ones it finds in your conversations, search results and market research. You can add or drop competitors any time.

Will the comparison pages be fair?

You decide the angle and direction each page takes. Every claim is tied to a source, like a customer quote, the competitor’s own page or a news article, so you can cite it on the page. Each weekly run flags claims whose sources changed and redrafts those sections.

Can the pages work for AI search?

Yes. Drafts answer the questions buyers ask in plain language, so they work for search and AI answers alike.

Where do the results go?

The summary goes to Slack or email. Comparison page drafts go to Google Docs or Notion, or any tool you connect through MCP, such as your CMS. It runs weekly by default, and you can run it daily or on demand. See MCP connections →

Answer the questions buyers ask when they compare you.

Name your competitors, connect your conversations and knowledge base, and get your first comparison page drafted, with a source for every claim.

Paste in your AI agent

Copy this line into ChatGPT, Claude, Gemini or your coding agent. It takes it from there.

Set me up with rippit.com
Try Rippit free
or request demo