B2CMarketing agent for AEO and demand gen teams

AEO Search Watch

Get recommended first when shoppers ask AI.

This agent reads your AEO results, from an AEO tool export or from Rippit asking ChatGPT, Claude and Gemini your buyers’ questions, and finds the prompts where AI recommends competitors before you. It works out why, from the sources AI cites to the answers your content doesn’t give, then drafts the follow-up content to close each gap.

Paste in your AI agent

Copy this line into ChatGPT, Claude, Gemini or your coding agent. It takes it from there.

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The problem

AI is recommending your competitors. You can't see why.

80%

of consumers rely on zero-click AI results in at least 40% of their searches.

That's cutting organic web traffic by an estimated 15% to 25%.

Source: Bain & Company and Dynata consumer survey (1,117 consumers, December 2024)
How it works

Every prompt you trail on, with the reason and the fix

Three steps. It starts with your AEO results, works out why competitors get recommended first, and drafts the content that would change the answer.

Ingest

Every AI answer your buyers see

AEO results
Cited pages
Competitor sites
Knowledge base
Your website
Anything else
Rippit

Analyze

Why a competitor gets named instead of you

One row per promptAgent adding fields…
PromptTop pickFollow-up
“Best everyday sneakers”Competitor APitch the top list sites
“Competitor A alternatives”Competitor BDraft a comparison page
“Do these run true to size?”Competitor APublish a fit guide
140 prompts where you trail · 18 follow-ups drafted

Act

The content that changes the answer, drafted

AI search summaryAEO and demand gen, in Slack

140 prompts you trail on, led by Competitor A on 58.

Summary sent
Follow-up contentNotion or Google Docs

Top five pieces to create today, led by a comparison page. 12 drafts ready for review.

Drafts ready
+ Any connected MCP

Hand the drafts to any tool you connect through MCP, or brief the team on the prompts that moved.

See MCP connections →
FAQ

Questions

What sources can it use?

AEO results from an AEO tool export or a Rippit agent search table, including prompts, AI answers and cited sources. Web search research tables add the cited pages and competitors’ sites. Your site, knowledge base and anything else come in through an integration, the Ingest API or a CSV. See integrations →

Do I need an AEO tool?

No. A Rippit agent search research table can ask ChatGPT, Claude and Gemini your buyers’ questions and record the answers and citations. If you have an AEO tool, upload its results instead. Either way, it works out why competitors get recommended first and drafts the follow-ups.

How does it work out why a competitor wins?

It compares the AI answers and the sources they cite with what your site and docs say on the same topic, like a missing comparison, fewer reviews, unclear pricing or content AI can't find.

What does it draft?

Comparison pages, FAQs, page updates and other content written to answer the questions shoppers ask AI, with the sources behind each recommendation.

Where do the results go?

The summary goes to Slack, email or any tool you connect through MCP, and drafts go to Notion or Google Docs. It runs daily by default, or hourly or weekly if you prefer. See MCP connections →

Change what AI says about you.

Bring in your AEO results and knowledge base, and get your first list of prompts to win, with the follow-ups drafted.

Paste in your AI agent

Copy this line into ChatGPT, Claude, Gemini or your coding agent. It takes it from there.

Set me up with rippit.com
Try Rippit free
or request demo