Data integrationMCP connector

Attention

Bring in every one of your sales calls so Rippit can read all of them, and connect in real time to search calls, scorecards and deals in real time.

Connecting Attention to Rippit

Data integration

Rippit reads every one of your sales calls

Brings your sales calls into Rippit so all of it can be read, not a sample. A Rippit admin connects it once. It’s read-only, so nothing changes in Attention.

What you can do
MCP connector

Agents look things up and act in Attention

Lets Rippit’s agents look things up in Attention the moment they need to, in chat, or in scheduled Agent Apps when it’s shared. A Full Admin adds it once under Connections.

MCP tools

What you can do with Attention data in Rippit

How the Attention data integration works
  1. 1

    Label every record with AI columns

    A model reads each row and applies the judgment you describe, like its topic, its sentiment, or whether it reports a bug. It runs once per record as records arrive.

  2. 2

    Ask questions across every conversation

    Ask in chat about what changed or what’s missing, and Rippit reads across the entire set, not a sample.

  3. 3

    Query it as tables

    Every conversation is stored as a table you can query and build reports from, so results come back fast and your helpdesk isn’t under analysis load.

  4. 4

    Join it with your other data

    Use lookups and rollups to bring in accounts, orders or product usage from other tables, and roll findings up by account, topic or week.

  5. 5

    Run it on a schedule

    Turn the analysis into a pipeline that runs hourly, daily, weekly or monthly, and sends the result to Slack or email.

What you can do with the Attention MCP connector

7named actions
7read
How the Attention MCP connector works

Read & Search

On by default
  • Search CallsFind calls by date, rep, team, keyword, or CRM field
  • Get Call DetailsGet a call's transcript, scorecard, and insights
  • Ask AttentionRun AI analysis across up to 25 calls or a deal
  • Get ScorecardsList scorecards
  • List TeamsList teams and hierarchy
  • List RepsList users in the Attention org
  • Get MeShow the connected Attention account

Create & Update

Off until a Full Admin turns them on

Also write actions to manage scorecards, labels, snippets, teams, users and API keys. Some of these delete data.

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