B2BSales agent for CROs & VPs of Sales
Win/Loss Analysis Agent
Know the real reason you win and lose deals.
Every week, this agent pulls together the calls, CS conversations, CRM records and market signals behind your closed deals, explains why each one was won or lost in the buyer's own words, and sends the patterns to sales, product and marketing.
Your win rate shows you're losing. It doesn't show why.
of sales leaders say they can see win/loss rates but can’t explain what happened between deal stages.
Set it up once. Get answers every week.
Ingest
Every call, deal and competitor move
CRM
Sales calls
CSResearch
Bulk upload
Analyze
The real reason behind every deal
Closed deals · this weekWin/Loss agent adding fields…
| Deal | CRM reason | Lost to |
|---|---|---|
| Mid-market · $85K | Price | Top competitor |
| Enterprise · $240K | No decision | Status quo |
| Mid-market · $120K | Features | Top competitor |
9 deals where the CRM reason and the evidence don't match
Act
The right finding to the right team
Slack· #sales-winsTop loss reason this week: slow setup (7 deals).
Message sentGoogle Docs· Talk track
Objection: "How long to go live?"
Frequently asked questions
What does the Win/Loss Analysis agent do?
It reads the calls, CRM records and outside research for every closed deal, works out why it was won or lost in the buyer's own words, and reports the patterns every week.
How is it different from the loss reason in Salesforce or HubSpot?
The CRM field is the rep’s pick from a dropdown. The agent adds what the buyer actually said on calls and in CS conversations as a new column in Rippit, and flags deals where the two disagree. Writing it back to your CRM needs a custom MCP connection.
We already record calls. Why do we need this?
Keep your recorder. The agent reads those calls together with CS conversations, your CRM and market research, finds patterns across deals, and shares them beyond sales.
What sources can it use?
Sales and CS calls through Rippit’s integrations, your CRM through your warehouse, the Ingest API or a CSV, and web research on competitors, plus anything else you bring in by bulk upload.
Where do the results go?
Slack, email, Google Docs, or any tool you connect through MCP. It runs weekly by default, and you choose the channel and doc.
Stop guessing why deals are lost.
Turn on the Win/Loss Analysis agent. Your first brief arrives this week.