Webinar
Before Churn Starts: How to Identify and Act on Early Customer Risk Signals
The signals don’t show up in dashboards—they show up in conversations.
Most teams rely on dashboards, tickets, and CSAT reports to understand customer experience. But by the time those signals show up, the real issues have already been building—often for weeks. The earliest signs of customer risk don’t live in reports. They show up in conversations—through repeated issues, subtle frustration, and unmet expectations that compound over time.
In this session, hear how a point-of-sale and payments provider serving thousands of small businesses uses AI to analyze customer conversations at scale—turning patterns in language into early risk signals across the customer journey. You’ll see how their team spots issues sooner, understands what’s actually driving them, and steps in with the right context to improve retention, product decisions, and overall experience.
What you’ll learn
Why customer issues often begin earlier than teams realize—and how to identify patterns across the full customer journey, not just isolated events
What real risk signals look like in practice—from repeated issues to patterns in customer language—and how to distinguish one-off problems from ongoing friction
How leading teams move from insight to action—triggering workflows, aligning teams, and stepping in earlier with the right context
How these signals inform product decisions, improve onboarding, and uncover opportunities to grow existing customers
Meet our speakers
Brandon Chic
Customer Success Manager, Rippit
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Charlie Caplinger
Senior Manager - Voice of the Client, SpotOn
Where conversations become
insights
actionable data
business intelligence
enterprise visibility
insights
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