Webinar

Predictive CSAT: Finding the Customer Friction That Matters Most

Tuesday, June 30, 2026

11:00 AM PT / 2:00 PM ET

Zoom

The problem isn’t a lack of customer data. It’s knowing which issues actually matter — before they quietly cost you customers.

Most teams have more customer feedback than ever before — surveys, support tickets, chat transcripts, escalations, product requests. But every week, decisions about what to fix, where to invest, and which problems deserve attention get driven by the loudest customers, the most recent escalations, or a small fraction of survey responses. Meanwhile, the issues affecting the most customers stay hidden inside everyday conversations — quietly driving churn you never see coming.

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In this session, hear how Checkr, a leading background check and trust platform serving more than 100,000 businesses — uses Predictive CSAT (pCSAT) and conversation intelligence to uncover customer friction at scale. You’ll learn how their team measures how every customer feels — across 100% of conversations vs. fewer than 10% who answer a survey — identifies the problems with the greatest impact, and helps the business focus on what matters most.

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Register Now!

What you’ll learn

Why Traditional Signals Often Point Teams in the Wrong Direction

Why surveys, ticket categories, and anecdotal feedback leave teams chasing symptoms instead of root causes — and what a more complete customer signal looks like.

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How Predictive CSAT (pCSAT) Reveals Hidden Customer Friction

How Checkr measures sentiment across 100% of conversations — including the silent majority surveys never reach — to surface emerging issues, identify patterns, and understand where customers are struggling.

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The Atomic Problems Framework

How breaking broad categories into specific customer problems helps teams pinpoint root causes and prioritize — so you fix the issues that actually move retention, not the ones that just feel urgent.

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