# Top-Account Pulse for B2B CEOs | Rippit

> Know what's happening with the customers you can't afford to lose. Top-Account Pulse is an AI agent for CEOs at B2B companies.

Canonical: https://www.rippit.com/use-cases/top-account-pulse-b2b

**B2B**Executive agent for the CEO

# Top-Account Pulse

Know what's happening with the customers you can't afford to lose.

One line per top account, every week. This agent reads every ticket, call, CRM note, internal chat and headline about your top 20, and tells you what's at risk, what's shifting and what's going on in their business.

[Try Rippit free](https://app.rippit.com/signup)

[or request demo](https://www.rippit.com/request-demo)

The problem

## Asking Claude about one account is easy. Watching all of them every week isn’t.

56%

**of business leaders haven’t spoken to a customer in over a month.**

Source: The Foundation, The Myth of Feedback (200+ business leaders, April 2025)

How it works

## Stay on top of your biggest customers without chasing updates

Three steps. It brings together everything on your top 20, spots what's new this week, and sends you the short version.

Ingest

### Every call, ticket and email from your top accounts, in one place

**Help desk**

**Sales + CS calls**

**CRM**

**Internal chats**

**Web research**

**Anything else**

Analyze

### What changed this week, and what your team hasn’t flagged

**One row per account**Agent adding fields…

| Account | This week | What to know |
| --- | --- | --- |
| **Halcyon Bank** | **4 tickets, 2 calls** | The outage shook trust. Renewal is at risk. |
| **Brightline Retail** | **Exec change** | Build ties with the new VP before renewal. |
| **Meridian Freight** | **In the news** | Budget cuts likely. Check in early. |

**3 accounts at risk this week** · $3.4M ARR

Act

### One line per account, riskiest first

**Weekly pulse**The CEO, by email

**20 accounts**, led by the 3 to watch.

Email sent

**Revenue at risk**

**$3.4M ARR** across 3 accounts, down from $4.1M.

Trend updated

**\+ Any connected MCP**

Log updates in your CRM through a custom MCP connection, or DM the account owner in Slack when one slips.

[See MCP connections →](https://www.rippit.com/integrations/docs/real-time)

FAQ

## Questions

### What sources can it use?

Support conversations, sales and CS calls and internal Slack through Rippit’s integrations, your CRM through your warehouse, the Ingest API or a CSV, and web research on each account. [See integrations →](https://www.rippit.com/integrations)

### How does it pick the top 20?

However you define them, like by ARR, strategic value or a list from your CRM. Upload the list or filter the account table, and change it any time.

### What does it flag?

Mostly risk: a drop in sentiment, an open issue that drags on, a competitor in the mix, a new executive on their side, or news like layoffs, funding or an acquisition.

### Can I go deeper on one account?

Yes. Ask for a brief before a call or a renewal, and you get the full picture, from recent calls and open tickets to news about the company.

### Where do the results go?

The pulse goes to you by email, Slack or any tool you connect through MCP. It runs weekly by default, or daily. [See MCP connections →](https://www.rippit.com/integrations/docs/real-time)

## Never get surprised by a top account again.

Connect your conversations and CRM, and get your first weekly pulse.

[Try Rippit free](https://app.rippit.com/signup)

[or request demo](https://www.rippit.com/request-demo)

## Getting started from an AI agent

There are two ways to connect. Either works.

- MCP server: `https://mcp.rippit.com/mcp` (Streamable HTTP, OAuth). The person signs in or signs up in the browser that opens. No client ID, secret or API key is needed.
- CLI: install with `curl -fsSL https://rippit.sh | sh`, then get an account one of two ways:
  - `rippit login`: the person signs in or signs up in a browser.
  - `rippit start`: creates a temporary account with no email or browser, for a person with no Rippit account. `rippit claim --wait` lets them keep it; an unclaimed account is deleted after 14 days.

Then bring in data: connect a provider such as Zendesk, Intercom, Gong or Salesforce, or upload a CSV.

Full steps: https://www.rippit.com/setup.md