# Prospect Agent for B2B Account Executives | Rippit

> An always-on researcher for every active deal. Prospect Agent is an AI agent for account executives at B2B companies.

Canonical: https://www.rippit.com/use-cases/prospect-agent-b2b

**B2B**Sales agent for account executives

# Prospect Agent

An always-on researcher for every active deal.

Prospect Agent watches every open opportunity. It keeps the account mapped with new buying-committee contacts, watches news, hiring and job moves, and reads every call, note and deal channel. When something puts the deal at risk or gives you an edge, the rep gets an updated brief with a next-step email drafted.

[Try Rippit free](https://app.rippit.com/signup)

[or request demo](https://www.rippit.com/request-demo)

The problem

## Every AE prompts Claude their own way. A sales leader can’t manage that.

70%

**of a sales rep’s time goes to non-selling tasks, like admin and meeting prep.**

Source: Salesforce State of Sales, 6th edition (2024, 5,500 sales professionals)

How it works

## Your next move, ready before you need it

Three steps. It watches each open opportunity, spots what matters, and hands you an updated brief and a drafted email.

Ingest

### Every touchpoint on the deal, in one place

**Sales + CS calls**

**CRM**

**Internal convos**

**People search**

**Web research**

**Anything else**

Analyze

### What changed on the deal, and what’s blocking it

**One row per open opportunity**Agent adding fields…

| Opportunity | Stage | Next step |
| --- | --- | --- |
| **Granite Peak Bank** | Proposal | Intro email to the CFO, drafted |
| **Ridgeway Labs** | Demo | Re-engage the VP Ops, drafted |
| **Alder Health** | Discovery | Lead with scaling support, drafted |

**7 deals changed** · 7 emails drafted

Act

### A brief and a next-step email, ready to send

**Prospect briefs**Slack or email

**7 briefs** sent to their AEs, each with what changed and the next step.

Briefs sent

**Email drafts**Inside each brief

7 next-step emails drafted for the AEs, ready to copy, edit and send.

Drafts ready

**\+ Any connected MCP**

Add new contacts to a sequence, or post a weekly summary of what changed across the pipeline to your sales channel.

[See MCP connections →](https://www.rippit.com/integrations/docs/real-time)

FAQ

## Questions

### What sources can it use?

Sales and CS calls, meeting notes, Slack deal channels, your CRM through your warehouse, the Ingest API or a CSV, people search and web research, plus any other source you bring in through bulk ingest. [See integrations →](https://www.rippit.com/integrations)

### Does it run on every opportunity?

Yes. The Agent App reads every open opportunity on each run, so every deal is covered, not just the ones you have time for. You can limit it by stage, size or owner.

### What counts as a change?

Anything that puts the deal at risk or gives you an edge: new people on the buying committee, job changes, company news like funding or a reorg, hiring trends, and anything new on calls or in the CRM. You choose which changes trigger a new brief.

### Will it email buyers for me?

No. It drafts the next-step email and sends it to you inside the brief, for you to edit and send. Nothing goes to a buyer without you.

### Where do the results go?

Briefs and drafts come to you in Slack or email. With your CRM connected through a custom MCP connection, briefs can also be logged on the opportunity. It runs daily by default, and you choose which changes trigger a new brief. [See MCP connections →](https://www.rippit.com/integrations/docs/real-time)

## Spend your week selling, not researching.

Connect your calls, CRM and inbox, and get a brief and a drafted next step for every open deal.

[Try Rippit free](https://app.rippit.com/signup)

[or request demo](https://www.rippit.com/request-demo)

## Getting started from an AI agent

There are two ways to connect. Either works.

- MCP server: `https://mcp.rippit.com/mcp` (Streamable HTTP, OAuth). The person signs in or signs up in the browser that opens. No client ID, secret or API key is needed.
- CLI: install with `curl -fsSL https://rippit.sh | sh`, then get an account one of two ways:
  - `rippit login`: the person signs in or signs up in a browser.
  - `rippit start`: creates a temporary account with no email or browser, for a person with no Rippit account. `rippit claim --wait` lets them keep it; an unclaimed account is deleted after 14 days.

Then bring in data: connect a provider such as Zendesk, Intercom, Gong or Salesforce, or upload a CSV.

Full steps: https://www.rippit.com/setup.md