# Product-Market Fit Score for B2B Founders and Leadership | Rippit

> Know if your product-market fit is real, and if it will last. Product-Market Fit Score is an AI agent for founders and leadership at B2B companies.

Canonical: https://www.rippit.com/use-cases/product-market-fit-score-b2b

**B2B**Executive agent for founders and leadership

# Product-Market Fit Score

Know if your product-market fit is real, and if it will last.

This agent grades your fit against a scorecard you choose, whether that's an AI-era stress test built on what founders and investors look for or Sean Ellis' “how disappointed would your customer be without you” survey. It reads your customer conversations and product usage data, then backs each criterion with hard numbers.

[Try Rippit free](https://app.rippit.com/signup)

[or request demo](https://www.rippit.com/request-demo)

The problem

## Hype can look a lot like product-market fit. Until customers stop coming back.

43%

**of failed VC-backed startups cited poor product-market fit as a reason they shut down.**

Two-thirds of those fit failures were early-stage companies that never found a market.

Source: CB Insights analysis of 431 VC-backed startups that shut down since 2023 (March 2026)

How it works

## Your fit criteria, graded on evidence

Three steps. Pick a scorecard, connect your data, and get a grade on every criterion with the numbers behind it.

Ingest

### Your scorecard and the data to grade it

**Your scorecard**

**Help desk**

**Sales + CS calls**

**Usage + revenue**

**Web research**

**Anything else**

Analyze

### A grade on everything that defines fit, with the proof

**One row per criterion**Agent adding fields…

| Criterion | Evidence | What moved |
| --- | --- | --- |
| **Real budget, not experimental** | **62% of revenue in production** | Up from 0. Six pilots converted. |
| **Retention curves flatten** | **54% active at month 12** | Steady. Curves flat since month 7. |
| **Healthy margins** | **Billing not connected** | Connect billing to grade it. |

**10 of 14** · 3 criteria waiting on data

Act

### A read on fit every morning

**Morning summary**Leadership, by email

**10 of 14**, up 2. Real budgets are the weak spot.

Email sent

**Scorecard doc**Google Docs or Notion

**Every criterion**, color-coded, with charts and examples.

Page updated

**\+ Any connected MCP**

Post the score to a leadership Slack channel, or send a red flag to the team that owns it.

[See MCP connections →](https://www.rippit.com/integrations/docs/real-time)

FAQ

## Questions

### Which scorecard does it use?

Yours. Upload the criteria you trust, or ask Rippit chat to draft one from what top founders and investors look for, then edit it.

### What data does it read?

Customer conversations, from support chats to sales and CS calls, through Rippit’s integrations. Product usage and revenue come through your warehouse, the Ingest API or a CSV. If you already rate conversations for churn risk or product feedback in Rippit, it reuses those ratings. [See integrations →](https://www.rippit.com/integrations)

### What if we don't have data for a criterion?

It marks it as a gap instead of guessing, leaves it out of the headline score and tells you what to connect, like billing data for margins.

### Can we change the criteria?

Yes. Add, drop or reword criteria any time, and the next run grades against the new version. Retention checks use all the history you have, down to month-12 cohorts.

### Where do the results go?

A summary email with a link to the full scorecard in Google Docs or Notion. It runs daily by default, or weekly. [See MCP connections →](https://www.rippit.com/integrations/docs/real-time)

## Find out where you stand before your board asks.

Pick a scorecard, connect your data, and get your first read on fit.

[Try Rippit free](https://app.rippit.com/signup)

[or request demo](https://www.rippit.com/request-demo)

## Getting started from an AI agent

There are two ways to connect. Either works.

- MCP server: `https://mcp.rippit.com/mcp` (Streamable HTTP, OAuth). The person signs in or signs up in the browser that opens. No client ID, secret or API key is needed.
- CLI: install with `curl -fsSL https://rippit.sh | sh`, then get an account one of two ways:
  - `rippit login`: the person signs in or signs up in a browser.
  - `rippit start`: creates a temporary account with no email or browser, for a person with no Rippit account. `rippit claim --wait` lets them keep it; an unclaimed account is deleted after 14 days.

Then bring in data: connect a provider such as Zendesk, Intercom, Gong or Salesforce, or upload a CSV.

Full steps: https://www.rippit.com/setup.md