# Market Positioning Agent for B2B CMOs and PMMs | Rippit

> Positioning built from everything your market says, plus the copy to ship it. Market Positioning Agent is an AI agent for CMOs and PMMs at B2B companies.

Canonical: https://www.rippit.com/use-cases/market-positioning-agent-b2b

**B2B**Marketing agent for CMOs, VPs of Marketing & PMMs

# Market Positioning Agent

Positioning built from everything your market says, plus the copy to ship it.

Your messaging still comes from last quarter's deck, while competitors reframe the category and AI search starts recommending a rival. This agent reads what buyers, your own customers, industry leaders and competitors say about the problem, then drafts your positioning and page copy.

[Try Rippit free](https://app.rippit.com/signup)

[or request demo](https://www.rippit.com/request-demo)

The problem

## Claude reads what’s on the web today. Positioning is about what’s moving.

64%

**of B2B leaders evaluating vendors say it’s hard to tell them apart from their websites and messaging.**

**98%** at least sometimes feel competing vendors “all basically do the same thing.”

Source: Wynter, B2B Vendor Differentiation Survey (100 B2B SaaS marketing leaders, June 2026)

How it works

## From everything your market says to copy you can ship

Three steps. Every source read, not a sample. Every line in the draft traced to the post, page or call behind it.

Ingest

### Customer conversations, reviews and competitor sites, in one place

**Buyer posts & articles**

**Industry leader takes**

**Rival pages & launches**

**Customer conversations**

**Recorded calls**

**Anything else**

Analyze

### Where your message and your market’s language don’t match, by persona

**One row per persona**Agent adding fields…

| Persona | Buyer language | Message gap |
| --- | --- | --- |
| **Persona · VP Sales, mid-market** | **“setup time”** | Not on homepage |
| **Persona · CMO, enterprise** | **“one source of truth”** | Partly covered |
| **Persona · IT lead, enterprise** | **“no rip and replace”** | Missing |

Competitor A now owns “AI-native” in 6 of 10 buyer posts

Act

### Positioning and copy, every line sourced

**Positioning doc**Google Docs or Notion

Category, problem, promise and proof, each claim graded and sourced.

Doc updated

**Homepage & persona copy**Google Docs or Notion

Hero, problem and persona sections drafted per persona.

Draft ready

**\+ Any connected MCP**

Push drafts to your CMS, Notion or Google Docs.

[See MCP connections →](https://www.rippit.com/integrations/docs/real-time)

FAQ

## Questions

### What sources can it use?

Web search research on articles, posts and analyst reports, what industry leaders publish, agent search on what AI assistants recommend, your competitor map and positioning docs as uploads, and support conversations and sales and CS calls through Rippit’s integrations. [See integrations →](https://www.rippit.com/integrations)

### Where do the drafts go?

The Agent App writes the positioning doc and draft copy to Google Docs or Notion, and sends alerts to Slack or email. Your CMS or any other tool works through a custom MCP connection. [See MCP connections →](https://www.rippit.com/integrations/docs/real-time)

### Can I change when it runs?

Yes. Most teams run it weekly so a competitor reframe shows up within days, and run it on demand before a launch. You can also run it daily.

### Do you use this yourselves?

Yes. We built Rippit's homepage, persona pages and agent use case pages, including this one, with this exact process: research tables of what leaders publish, a scored review of competitor pages, a graded positioning one-pager, then drafts revised in rounds and shipped.

### Does it work for B2B and B2C?

Yes. For B2B it breaks positioning down by persona, such as VP Sales or CMO. For B2C it breaks it down by segment or market, such as Gen Z in the US.

## Build your positioning from what your market says.

Point the agent at your market and get positioning and draft copy grounded in what buyers, industry leaders, customers and competitors are saying.

[Try Rippit free](https://app.rippit.com/signup)

[or request demo](https://www.rippit.com/request-demo)

## Getting started from an AI agent

There are two ways to connect. Either works.

- MCP server: `https://mcp.rippit.com/mcp` (Streamable HTTP, OAuth). The person signs in or signs up in the browser that opens. No client ID, secret or API key is needed.
- CLI: install with `curl -fsSL https://rippit.sh | sh`, then get an account one of two ways:
  - `rippit login`: the person signs in or signs up in a browser.
  - `rippit start`: creates a temporary account with no email or browser, for a person with no Rippit account. `rippit claim --wait` lets them keep it; an unclaimed account is deleted after 14 days.

Then bring in data: connect a provider such as Zendesk, Intercom, Gong or Salesforce, or upload a CSV.

Full steps: https://www.rippit.com/setup.md