# Lead Signal Finder for B2B Account Executives | Rippit

> Know who's ready to buy before they raise their hand. Lead Signal Finder is an AI agent for account executives at B2B companies.

Canonical: https://www.rippit.com/use-cases/lead-signal-finder-b2b

**B2B**Sales agent for account executives

# Lead Signal Finder

Know who's ready to buy before they raise their hand.

Lead Signal Finder picks up buying signals in your conversations and across the web, like a customer’s new team asking for access, a fresh funding round, or a hiring push for the roles you serve. The right rep gets the signal with the context attached, and the lead is created in your CRM through an MCP connection.

[Try Rippit free](https://app.rippit.com/signup)

[or request demo](https://www.rippit.com/request-demo)

The problem

## Buying signals are hiding in plain sight. Your CRM sees none of them.

84%

**of sales reps said they missed quota the year before.**

Two-thirds expected to miss it again.

Source: Salesforce State of Sales, 6th edition (2024, 5,500 sales professionals)

How it works

## Every signal on your accounts, turned into pipeline

Three steps. It watches your conversations and the market for buying signals, enriches the people and the account, and creates the lead in your CRM.

Ingest

### Buying signals from your conversations and the web

**Help desk**

**Sales + CS calls**

**CRM**

**People search**

**Web research**

**Anything else**

Analyze

### Intent scored and matched to the right account

**One row per buying signal**Agent adding fields…

| Account | Signal | Action |
| --- | --- | --- |
| **Larkspur Health** | **Series C and a new EMEA office** |     |
| **Tidewell Insurance** | **“Could marketing use this for campaigns?”** |     |
| **Copperline Software** | **Former champion joined as VP** |     |

**14 leads created this week** · 7 signals added to open deals

Act

### The rep hears first, with a reason to reach out

**Rep alerts**Slack DM or email

**21 alerts** sent to reps with the signal and a reason to reach out.

Alerts sent

**CRM leads**Your CRM, through MCP

**14 leads** created, each with the signal, contacts and context attached.

Leads created

**\+ Any connected MCP**

Add new leads to a sequence in your sales engagement tool, or post a weekly signal report to your sales channel.

[See MCP connections →](https://www.rippit.com/integrations/docs/real-time)

FAQ

## Questions

### What sources can it use?

Help desk tickets and chats, your AI agent’s conversations, sales and CS calls, your CRM through your warehouse, the Ingest API or a CSV, people search, and web research on news, funding, hiring and leadership changes. [See integrations →](https://www.rippit.com/integrations)

### What counts as a buying signal?

You define it. Common ones are a new team or region asking for access, questions about higher plans, a funding round, a hiring push for the roles you serve, a new exec, or a past champion joining a new company. Each signal is ranked by strength, so reps see the strongest first.

### Will it create duplicate leads?

No. It checks your CRM data in Rippit first. If the account already has an open deal, the signal goes to that deal and its owner instead of becoming a new lead.

### Who gets the lead?

The account owner in your CRM data. Signals from accounts with no owner go to the rep or Slack channel you choose.

### Where do the results go?

Reps are alerted in Slack or email. Leads are created in your CRM through a custom MCP connection, such as a Salesforce or HubSpot MCP server. It checks for new signals every hour by default, and you can change the schedule any time. [See MCP connections →](https://www.rippit.com/integrations/docs/real-time)

## Be the first to reach out.

Connect your conversations, CRM and web research, and get your first leads with the signal attached.

[Try Rippit free](https://app.rippit.com/signup)

[or request demo](https://www.rippit.com/request-demo)

## Getting started from an AI agent

There are two ways to connect. Either works.

- MCP server: `https://mcp.rippit.com/mcp` (Streamable HTTP, OAuth). The person signs in or signs up in the browser that opens. No client ID, secret or API key is needed.
- CLI: install with `curl -fsSL https://rippit.sh | sh`, then get an account one of two ways:
  - `rippit login`: the person signs in or signs up in a browser.
  - `rippit start`: creates a temporary account with no email or browser, for a person with no Rippit account. `rippit claim --wait` lets them keep it; an unclaimed account is deleted after 14 days.

Then bring in data: connect a provider such as Zendesk, Intercom, Gong or Salesforce, or upload a CSV.

Full steps: https://www.rippit.com/setup.md