# Launch Feedback Agent for B2B Product Leaders and PMs | Rippit

> Know if what you just shipped is actually helping. Launch Feedback Agent is an AI agent for product leaders and PMs at B2B companies.

Canonical: https://www.rippit.com/use-cases/launch-feedback-agent-b2b

**B2B**Product agent for CPOs, VPs of Product & PMs

# Launch Feedback Agent

Know if what you just shipped is actually helping.

You’re shipping faster than ever. This agent tells you whether each release actually made things better for customers. It joins usage and revenue from your warehouse with what customers said in tickets, chats and calls into one readout: who adopted, who got stuck, why, and what to fix before the next release.

[Try Rippit free](https://app.rippit.com/signup)

[or request demo](https://www.rippit.com/request-demo)

The problem

## Shipping fast is table stakes. Knowing what landed is the edge.

80%

**of features in the average software product are rarely or never used.**

Only **31%** of product organizations prioritize rapid experimentation and iterative learning.

Source: Pendo, Feature Adoption Report (615 software products, 2019); Atlassian, State of Product 2026 (1,000+ product professionals, US and Europe)

How it works

## From ship to signal in days.

Usage tells you who tried your new feature. Tickets, chats and calls tell you where they got stuck. Your CRM tells you which accounts are on the line. The agent joins all three for every release, so you know what to fix before you ship the next one.

Ingest

### Usage, revenue and what customers said about the launch

**Product usage**

**CRM + billing**

**Support + chats**

**Sales + CS calls**

**Web research**

**Anything else**

Analyze

### Who adopted, who got stuck and why

**Your new feature · one row per account**Agent adding fields…

| Account | Usage | Stuck at |
| --- | --- | --- |
| **Enterprise · $240K** | Tried once | Setup step 3 |
| **Mid-market · $120K** | Never opened | Navigation |
| **Mid-market · $65K** | Daily | None |

**14 accounts tried it once, then filed a ticket** · $1.2M ARR

Act

### The fix drafted before the next release

**Slack**· #launch-feedback

Your new feature, day 3: 38% adoption, 64% positive. Biggest stuck point: setup step 3.

Message sent

**Google Docs**· full readout

Every account that tried it, where they got stuck and the quotes behind it.

Doc updated

**\+ Any connected MCP**

File the setup bug in Linear with the 14 accounts it blocks.

FAQ

## Questions product teams ask

### What sources can it use?

Usage, CRM and billing data from Snowflake, the Ingest API or a CSV. Support tickets and chats from tools like Zendesk or Intercom, AI agent chats from Decagon, Ada or Sierra, sales and CS calls from Gong or Fireflies, Slack threads, and web research on reviews and forums.

### Where do the results go?

Slack, email or a Google Doc. It can also file bugs in Linear and write to Notion, and update Jira or your CRM through a custom MCP connection.

### Can I change when it runs?

Yes. Run it daily or weekly after launch. Each readout shows the days since release, so you can compare day 3, week 1 and day 30 side by side.

### Does it work for B2B and B2C?

Yes. For B2B, feedback breaks down by account and ARR. For B2C, it breaks down by plan, platform or segment.

### How do I know a finding is real?

Every number links back to the tickets, calls, threads and usage records behind it, so you can check the source in one click.

## Ship the next thing knowing the last one landed.

Connect your sources, pick when it runs, and get a readout on your next launch this week.

[Try Rippit free](https://app.rippit.com/signup)

[or request demo](https://www.rippit.com/request-demo)

## Getting started from an AI agent

There are two ways to connect. Either works.

- MCP server: `https://mcp.rippit.com/mcp` (Streamable HTTP, OAuth). The person signs in or signs up in the browser that opens. No client ID, secret or API key is needed.
- CLI: install with `curl -fsSL https://rippit.sh | sh`, then get an account one of two ways:
  - `rippit login`: the person signs in or signs up in a browser.
  - `rippit start`: creates a temporary account with no email or browser, for a person with no Rippit account. `rippit claim --wait` lets them keep it; an unclaimed account is deleted after 14 days.

Then bring in data: connect a provider such as Zendesk, Intercom, Gong or Salesforce, or upload a CSV.

Full steps: https://www.rippit.com/setup.md