# Competitor Threat Alert for B2B CCOs and VPs of CS | Rippit

> Know which customers a competitor is going after, and the ARR at stake. Competitor Threat Alert is an AI agent for CCOs and VPs of CS at B2B companies.

Canonical: https://www.rippit.com/use-cases/competitor-threat-alert-b2b

**B2B**Customer success agent for CCOs & VPs of CS

# Competitor Threat Alert

Know which customers a competitor is going after, and the ARR at stake.

Don't find out about the competition when a customer gives notice. This agent catches every mention of another vendor in your calls, tickets and chats, then pulls market signals on that competitor, like a price cut or a new launch, to show what's drawing the customer away. You get the ARR at risk by competitor, and your CSMs get a counter-move while the account is still yours to keep.

[Try Rippit free](https://app.rippit.com/signup)

[or request demo](https://www.rippit.com/request-demo)

The problem

## Customers name the competitor months before they switch.

74%

**of B2B software buyers would consider switching vendors or pilot an alternative before renewing.**

**30%** would consider switching to a vendor with stronger AI agent capabilities.

Source: G2, 2026 AI Agents Insight Report (1,019 B2B decision-makers, July 2026)

How it works

## From every competitor mention to a counter-move your team can run

Three steps. It reads every call, ticket and chat, with no sampling, and every threat links back to the conversation and the market signal behind it.

Ingest

### Every competitor mention, plus their latest move

**CRM**

**Support**

**Calls**

**Pricing pages**

**Launches + news**

**Anything else**

Analyze

### The accounts each competitor is pulling at, with the revenue on the line

**One row per account**Agent adding fields…

| Account | What they said | Counter-move |
| --- | --- | --- |
| **Enterprise** | **“Their new AI tier is half the price.”** | Cost of switching |
| **Mid-market** | **“We sat through their demo last week.”** | Show our roadmap |
| **SMB** | **“They offered us three months free.”** | Annual discount |

**Competitor A: 9 accounts** · $1.4M ARR at risk this week

Act

### The account owner alerted, with the counter-move ready

**Slack · #cs-leadership**

At-risk ARR by competitor: **Competitor A $1.4M** (9 accounts) · Competitor B $620K (4) · Competitor C $90K (2).

Message sent

**Slack · #example-account**

**@CSM** Competitor A came up on today's call. Talk track attached.

Message sent

**\+ Any connected MCP**

Update the battlecard in Notion, open a Linear issue, or set a CRM field through a custom MCP connection.

[See MCP connections →](https://www.rippit.com/integrations/docs/real-time)

FAQ

## Questions

### What sources can it use?

Support tickets and chats, sales and CS calls, your CRM’s accounts and ARR through your warehouse, the Ingest API or a CSV, and web research on each competitor’s pricing pages, launches, news and reviews, plus any other source you integrate or bring in through bulk ingest. [See integrations →](https://www.rippit.com/integrations)

### Where do the results go?

To Slack: an alert for CS leadership with at-risk ARR by competitor, and a note to each account’s CSM. It can also update a battlecard in Notion, open a Linear issue, or update your CRM through a custom MCP connection. [See MCP connections →](https://www.rippit.com/integrations/docs/real-time)

### Can I change when it runs?

Yes. It runs daily by default. Switch it to hourly or weekly, or run it by hand before a renewal review. You choose which competitors it tracks and can add new ones any time.

### Does it only catch a competitor's name?

No. It reads the whole conversation, so it also catches product names or “the other tool we're trialing,” and tells a passing mention from an active evaluation.

### How is this different from keyword trackers in our call recorder?

Trackers match words on recorded calls. This agent reads calls, tickets and chats in full, joins each mention to the account's ARR and the latest market signals on that vendor, and tells your team what to do about it.

## See every competitor in your accounts, and the ARR at stake.

Connect your calls, tickets and CRM, choose who to track, and get your first view of at-risk ARR by competitor, with the quotes attached.

[Try Rippit free](https://app.rippit.com/signup)

[or request demo](https://www.rippit.com/request-demo)

## Getting started from an AI agent

There are two ways to connect. Either works.

- MCP server: `https://mcp.rippit.com/mcp` (Streamable HTTP, OAuth). The person signs in or signs up in the browser that opens. No client ID, secret or API key is needed.
- CLI: install with `curl -fsSL https://rippit.sh | sh`, then get an account one of two ways:
  - `rippit login`: the person signs in or signs up in a browser.
  - `rippit start`: creates a temporary account with no email or browser, for a person with no Rippit account. `rippit claim --wait` lets them keep it; an unclaimed account is deleted after 14 days.

Then bring in data: connect a provider such as Zendesk, Intercom, Gong or Salesforce, or upload a CSV.

Full steps: https://www.rippit.com/setup.md