# AEO Search Watch for B2C AEO and Demand Gen Teams | Rippit

> Get recommended first when shoppers ask AI. AEO Search Watch is an AI agent for AEO and demand gen teams at B2C brands.

Canonical: https://www.rippit.com/use-cases/aeo-search-watch-b2c

**B2C**Marketing agent for AEO and demand gen teams

# AEO Search Watch

Get recommended first when shoppers ask AI.

This agent reads your AEO results, from an AEO tool export or from Rippit asking ChatGPT, Claude and Gemini your buyers’ questions, and finds the prompts where AI recommends competitors before you. It works out why, from the sources AI cites to the answers your content doesn’t give, then drafts the follow-up content to close each gap.

[Try Rippit free](https://app.rippit.com/signup)

[or request demo](https://www.rippit.com/request-demo)

The problem

## AI is recommending your competitors. You can't see why.

80%

**of consumers rely on zero-click AI results in at least 40% of their searches.**

That's cutting organic web traffic by an estimated **15% to 25%**.

Source: Bain & Company and Dynata consumer survey (1,117 consumers, December 2024)

How it works

## Every prompt you trail on, with the reason and the fix

Three steps. It starts with your AEO results, works out why competitors get recommended first, and drafts the content that would change the answer.

Ingest

### Every AI answer your buyers see

**AEO results**

**Cited pages**

**Competitor sites**

**Knowledge base**

**Your website**

**Anything else**

Analyze

### Why a competitor gets named instead of you

**One row per prompt**Agent adding fields…

| Prompt | Top pick | Follow-up |
| --- | --- | --- |
| **“Best everyday sneakers”** | **Competitor A** | Pitch the top list sites |
| **“Competitor A alternatives”** | **Competitor B** | Draft a comparison page |
| **“Do these run true to size?”** | **Competitor A** | Publish a fit guide |

**140 prompts where you trail** · 18 follow-ups drafted

Act

### The content that changes the answer, drafted

**AI search summary**AEO and demand gen, in Slack

**140 prompts** you trail on, led by Competitor A on 58.

Summary sent

**Follow-up content**Notion or Google Docs

Top five pieces to create today, led by a comparison page. 12 drafts ready for review.

Drafts ready

**\+ Any connected MCP**

Hand the drafts to any tool you connect through MCP, or brief the team on the prompts that moved.

[See MCP connections →](https://www.rippit.com/integrations/docs/real-time)

FAQ

## Questions

### What sources can it use?

AEO results from an AEO tool export or a Rippit agent search table, including prompts, AI answers and cited sources. Web search research tables add the cited pages and competitors’ sites. Your site, knowledge base and anything else come in through an integration, the Ingest API or a CSV. [See integrations →](https://www.rippit.com/integrations)

### Do I need an AEO tool?

No. A Rippit agent search research table can ask ChatGPT, Claude and Gemini your buyers’ questions and record the answers and citations. If you have an AEO tool, upload its results instead. Either way, it works out why competitors get recommended first and drafts the follow-ups.

### How does it work out why a competitor wins?

It compares the AI answers and the sources they cite with what your site and docs say on the same topic, like a missing comparison, fewer reviews, unclear pricing or content AI can't find.

### What does it draft?

Comparison pages, FAQs, page updates and other content written to answer the questions shoppers ask AI, with the sources behind each recommendation.

### Where do the results go?

The summary goes to Slack, email or any tool you connect through MCP, and drafts go to Notion or Google Docs. It runs daily by default, or hourly or weekly if you prefer. [See MCP connections →](https://www.rippit.com/integrations/docs/real-time)

## Change what AI says about you.

Bring in your AEO results and knowledge base, and get your first list of prompts to win, with the follow-ups drafted.

[Try Rippit free](https://app.rippit.com/signup)

[or request demo](https://www.rippit.com/request-demo)

## Getting started from an AI agent

There are two ways to connect. Either works.

- MCP server: `https://mcp.rippit.com/mcp` (Streamable HTTP, OAuth). The person signs in or signs up in the browser that opens. No client ID, secret or API key is needed.
- CLI: install with `curl -fsSL https://rippit.sh | sh`, then get an account one of two ways:
  - `rippit login`: the person signs in or signs up in a browser.
  - `rippit start`: creates a temporary account with no email or browser, for a person with no Rippit account. `rippit claim --wait` lets them keep it; an unclaimed account is deleted after 14 days.

Then bring in data: connect a provider such as Zendesk, Intercom, Gong or Salesforce, or upload a CSV.

Full steps: https://www.rippit.com/setup.md