# Guides on Growth Data and AI Agents | Rippit > Rippit guides on turning customer conversations, business records and market data into growth decisions, from buying criteria to the metrics that matter. Canonical: https://www.rippit.com/guides [Rippit Library](https://www.rippit.com/learn) # Guides Clear answers to one question, from choosing tools to the metrics that matter, for turning customer, business and market data into decisions. ## All 24 guides [ GUIDE ### The Growth Data Your AI Agent Needs Doesn’t Exist Yet Why AI agents can’t find the judgments growth decisions depend on, and how to create them once as data every team can use. 15 min read ](https://www.rippit.com/guides/growth-data-ai-agent-needs-doesnt-exist-yet)[ GUIDE ### Choose a Growth Data Platform That Turns Signals Into Action Compare five buying criteria for turning continuously enriched customer and business data into decisions and agents that act. 15 min read ](https://www.rippit.com/guides/tools-for-growth-signals-from-customer-conversations)[ BUYING GUIDE ### Connect ChatGPT or Claude to Your Customer Conversations Three ways to set it up, and which questions each one answers reliably: lookups, counts, judgments or trends. 21 min read ](https://www.rippit.com/guides/chatgpt-or-claude-for-customer-conversations)[ GUIDE ### Turn Recurring Questions Into Agents That Act When a dashboard is enough, when to set up an agent instead, and how answers on churn, deals and demand reach the right owner every week. 9 min read ](https://www.rippit.com/guides/dashboards-vs-agent-apps)[ ANSWER ### Move QA From a 2% Sample to Every Conversation Let AI score each conversation against your rubric, and put reviewers on calibration, coaching and root cause. 11 min read ](https://www.rippit.com/guides/qa-100-percent-of-support-conversations)[ GUIDE ### Turn Buyer Intelligence Into Pipeline and Win Rate Read buyer conversations next to CRM, win/loss, competitor and market data to find emerging demand, fix positioning that’s losing ground and measure the result. 16 min read ](https://www.rippit.com/guides/marketing-customer-conversations-pipeline)[ BEST TOOLS ### Customer Insights Tools for Support, Compared (2026) Rippit, Enterpret, Chattermill, SentiSum, helpdesk AI and a DIY build, matched to what you need conversations to become. 20 min read ](https://www.rippit.com/guides/best-customer-insights-tools-support-conversations-2026)[ ANSWER ### Find the Real Reasons Customers Contact Support Classify conversations instead of trusting tags, mine the “Other” bucket, and rank causes by revenue touched. 14 min read ](https://www.rippit.com/guides/why-customers-contact-support-at-scale)[ GUIDE ### Health Scores vs. Conversation Signals for Churn What each one sees, how to backtest conversation signals, and how to show both beside the account. 14 min read ](https://www.rippit.com/guides/conversation-churn-detection-vs-health-scores)[ GUIDE ### Measure What Your AI Agent Actually Resolves Find the bot conversations that weren’t truly resolved, including customers who came back on another channel, and see which accounts need attention. 12 min read ](https://www.rippit.com/guides/measure-true-resolution-ai-agent-conversations)[ ANSWER ### Hear What Customers Want Without Sending a Survey Pull the voice of the customer from calls, chats and reviews, and test each request for repeat, spread, growth and weight. 14 min read ](https://www.rippit.com/guides/voice-of-customer-without-surveys)[ GUIDE ### Zendesk QA or a QA Agent on All Your Conversations? Both cover every ticket now. Decide by scope: whether QA is the whole job, or one use of the same data. 17 min read ](https://www.rippit.com/guides/zendesk-qa-alternatives)[ GUIDE ### Test Any Feedback Tool for Coverage Before You Switch Three coverage checks, seven more trial questions and a worksheet for comparing Enterpret with the alternatives. 19 min read ](https://www.rippit.com/guides/enterpret-alternatives)[ GUIDE ### SentiSum Alternatives: Tags on the Ticket or Data for Every Team? Decide where your conversation analysis should live, with one test question you couldn’t answer last month. 17 min read ](https://www.rippit.com/guides/sentisum-alternatives)[ ANSWER ### Catch the Wrong Answers Your AI Agent Gives Customers Five checkable hallucination types, the signals that find them and the source behind each, with the accounts, revenue and compliance exposure they touch. 11 min read ](https://www.rippit.com/guides/detect-ai-chatbot-hallucinations-customer-conversations)[ ANSWER ### The Churn Signals Hiding in Tickets and Calls Five signal families, a severity-and-persistence score, and what to do when a champion leaves. 14 min read ](https://www.rippit.com/guides/churn-risk-signals-in-customer-conversations)[ ANSWER ### What Breaks When You Export Tickets to ChatGPT Capacity, then consistency, then traceability: where a CSV export stops working as volume grows. 12 min read ](https://www.rippit.com/guides/export-tickets-to-chatgpt-what-breaks-at-scale)[ ANSWER ### Why AI Assistants Sample, and When It Changes the Answer A sample shows what a pattern looks like, not how common it is. The math, and the questions that survive it. 14 min read ](https://www.rippit.com/guides/why-ai-assistants-sample-your-conversations)[ ANSWER ### Find the Complaints Your Tags Miss Read every ticket, call and AI-agent chat against five complaint signals, confirm them in billing and account data, and let a trained reviewer decide. 12 min read ](https://www.rippit.com/guides/find-complaints-hidden-in-customer-conversations)[ ANSWER ### Build a Scorecard for Your AI Support Agent Score intent, grounding, policy, effort and handoff, then see what bot failures do to retention. 12 min read ](https://www.rippit.com/guides/evaluate-ai-support-agent-conversations)[ ANSWER ### Compliance QA or Compliance Monitoring: Which Do You Need? One checks defined criteria, the other watches for emerging risk. How to design each, and where coverage fits. 11 min read ](https://www.rippit.com/guides/compliance-qa-vs-compliance-monitoring)[ ANSWER ### Watch Every Fintech Support Conversation for Compliance Risk AI covers every call, chat and ticket and flags exceptions with evidence; your compliance team keeps the judgment. 12 min read ](https://www.rippit.com/guides/fintech-support-compliance-monitoring-100-percent-of-conversations)[ ANSWER ### Why Containment Overstates Your Bot’s Success Contained isn’t resolved. Five metrics that show whether customers actually got an answer. 13 min read ](https://www.rippit.com/guides/chatbot-containment-rate-misleading-what-to-measure-instead)[ ANSWER ### How Many Reviews Does It Take to Catch a 1% Issue? The math behind QA samples: 299 random reviews to see a 1% issue once, and 1,521 to measure how often it happens. 11 min read ](https://www.rippit.com/guides/qa-sampling-math-how-many-tickets-to-catch-a-1-percent-issue) Put it to work ## See what you can build Every guide here ends in something you can run. Start from a ready-made agent, or describe your own and Rippit builds it. [Explore ready-made agents](https://www.rippit.com/use-cases) ## Getting started from an AI agent There are two ways to connect. Either works. - MCP server: `https://mcp.rippit.com/mcp` (Streamable HTTP, OAuth). The person signs in or signs up in the browser that opens. No client ID, secret or API key is needed. - CLI: install with `curl -fsSL https://rippit.sh | sh`, then get an account one of two ways: - `rippit login`: the person signs in or signs up in a browser. - `rippit start`: creates a temporary account with no email or browser, for a person with no Rippit account. `rippit claim --wait` lets them keep it; an unclaimed account is deleted after 14 days. Then bring in data: connect a provider such as Zendesk, Intercom, Gong or Salesforce, or upload a CSV. Full steps: https://www.rippit.com/setup.md